The Media Relations Club at Jaipuria Institute of Management is a student-led initiative that has already become a huge success in its first two years. Set up and followed across all locations -Lucknow, Jaipur, Noida and Indore -the MRC works towards building the Jaipuria brand. Interestingly, it also brings students, alumni, aspirants and corporate houses together onto the same dynamic platform.
In a bid to build brand Jaipuria, students come up with story ideas and feature events on the campus through different mediums, which are then showcased on the website. Members also manage relationships with different media for campus events and look after the social media properties of Jaipuria.
For Amman Raza, PGDM student at Jaipuria Lucknow, being SPOC (Student Point of Contact) for the MRC was a challenging but satisfying experience. “I always used to look at websites of colleges when I wanted to find out more about them. The student life on campus, in particular, created a perception in my mind,” he says. With the MRC, he got a chance to create similar perceptions and hopes for other aspiring students.
The idea behind the initiative is to give students a chance to be the brand face of Jaipuria. And it does that very well, because MRC members are responsible for the coverage through various mediums. From managing contests for the Facebook page, to creating YouTube videos, their tasks are not only fun-filled but stoke the students’ creativity too.
Moreover, students get a chance to write for the website and get credit for their work. For Nikita Thomas, SPOCat Jaipuria Jaipur,it dovetailed wel lwith her keen interest in writing. “It was a tremendous learning experience working in the MRC with ESquared,” she says, as it made a big difference to her writing skills and overall confidence.
Aman Kumar, MRC member and PGDM student at Jaipuria Indore, recounts his experience as an enriching one, especially since it gave him deep insight into the way media function. Working round the clock and conquering problems are a part of the challenge for him and Taranjit Kaur, faculty coordinator, Jaipur. But Taranjit found “all MRC members hardworking and doing their best within their assigned roles,” which was a huge advantage.
Yes, MRC has clearly defined roles for its members and one can be a campus journalist, photographer, interviewer, video person, social media handler and SPOC/content planner.
Selected members of the MRC get to work under the supervision of the faculty for a year. Dr.Bhavya Raj, who has been teaching in the field of Business Communications, heads the club at Jaipuria Noida. Dr. Raj was particularly thrilled because she got a chance to interact with students outside of class in a “creative and purposeful manner.”
Dr. Raj has big dreams for the MRC; she hopes that big names like NDTV, HT, etc. will increase their coverage of Jaipuria thanks to such an initiative. After all, the club is also a platform for students to interact with prominent industry leaders. And the way it’s going, Dr. Raj’s goals look like a distinct possibility.