Learning “Business Strategy” with Bela Badhalia- the CEO of Adbhut Jewellery, a day at Jaipuria Institute of Management, Jaipur

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Over the last decade, women entrepreneurs have long broken the glass ceiling and have been critical drivers of the economy in India. At a latest industry interaction, Jaipuria Institute of Management, Jaipur had the opportunity to hear from the dazzling and dynamic Ms. BelaBadhalia, the CEO of Adbhut Jewels who has been the recipient of multiple awards and accolades in the field of Jewellery design, business and execution.

“In order to fulfill your dreams, you need to dream first. And oh, make friends with the failures,” quipped the speaker while sharing her life experiences to the students. Her speech revolved around the importance of effective strategy to run successful business ventures. “Strategy is an action plan and should be drawn keeping long term perspective in mind,” remarked Bela Badhalia.

Enumerating the challenges poised by the latest economic changes in India, she insisted students to stay in touch with the strategy of the company or the organization they are working with. “I had to change my plans and strategies during the time of demonetization. The sudden government policy introduced limit on monetary value for purchasing jewellery, therefore, I had to almost change the product portfolio within the wink of an eye and it would not have been possible had I not stayed in close touch with the Strategy of my business. You need to align your business goals with the vision you had started the business with, in the very first place.”

She further shed light on various aspects of strategic management by stating importance of setting vision and mission for the organization, choosing a product/service depending upon the market, making detailed analysis of external environment and organizational strengths, and to formulate strategies to meet the desired objectives. She advocated setting SMART goals and to break the long-term goals into annual goals to achieve them.

Bela Badhalia is also known for Dyuti- a start up initiative for generating employment for women in the jewellery industry. Passionately fighting for women rights and fetching means to bring women empowerment, Bela Badhalia’s Dyuti served as a complete inspiration for the PGDM students of Jaipuria Institute of Management, Jaipur.

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