BE infinite

Jaipuria’ Powerful ‘Be Infinite’ campaign is an ode to individuality and uniqueness

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Jaipuria Institute of Management has teamed up with Seth M. R. Jaipuria Schools to launch a video series that celebrates the individuality of every student. Titled ‘Be Infinite’, the campaign inspires to break the shackles of society, peer pressure, and revel in the uniqueness of one’s true self. The video stresses that each one of us is special in our own way, and that presents us infinite opportunities to become who we want to be.

The world sets limitations and barriers around young minds. They are often judged for their uniqueness, just what actually makes them different. Parents, families and teachers want them to conform to their expectations. But at Jaipuria, it’s all about getting through those boundaries, breaking free of the pressures. Its model of learning encourages students to listen to their own voice, dig deep, and do exactly what they want to.

That’s where the spirit to ‘Be Infinite’ comes from. It’s something all Jaipuria students develop during the course of their programs. Hence it’s interesting to see some of those students as a part of this moving campaign. “It is all about breaking the stereotypes prevailing amongst us, whether they are related to education, profession, genders, sexual orientation, responsibilities,” says Mr. Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management and Seth M. R. Jaipuria School.

We live in times where social media celebrities are born every single day. With the strong influence of Internet on impressionable minds, it’s easy to start aping others and forgetting your own inner voice in the process. The ‘Be Infinite’ campaign designd by Jaipuria Institute of Management in many ways is a call to that inner voice – to motivate students and the youth of the country to recognize and embrace their uniqueness. Only then can they explore endless possibilities and be truly infinite.