Strategies for Growing your Business
Jaipuria Institute of Management, Jaipur in association with National Entrepreneurship Network (NEN) organized a one-day Entrepreneur Training Programme on the theme “Strategies for Growing your Business”. The objective of the programme was to help aspiring, start-up and early-stage entrepreneurs in Jaipur and Rajasthan to interact with and learn from business leaders and educators.
This workshop was an initiative of Prayaas – the Centre for Entrepreneurship and Skill Development (CESD) at Jaipuria Jaipur, which was founded with the help of a grant from AICTE. Prayaas was set up with the objective of creating a robust entrepreneurial ecosystem in Jaipuria Jaipur.
This was also a great opportunity for the students of Jaipuria Jaipur, to interact with entrepreneurs from Jaipur, learn about the challenges faced in their entrepreneurial journey and draw lessons from their experiences.
Dr. Prabhat Pankaj, Director, Jaipuria Jaipur, started the session by pointing out the entrepreneur’s dilemma: “It’s imperative to understand the sources of value for customers. Entrepreneurs are often too close to their products; hence, they cannot perceive them the same way their customers do, and therein lies the gap and a major challenge for entrepreneurs.”
A much anticipated event amongst the entrepreneur community in Jaipur, the workshop saw a great turnout – women entrepreneurs from various fields, entrepreneurs in garment manufacturing and digital marketing, web developers, event managers, etc.
Amongst the industry experts Ms. Bela Badhalia, Chairperson FICCI Ladies Organisation (FLO), Jaipur chapter, turned out to be a huge draw for the audience. Following that, Mr. Vikas Rajput, Founder, Parallel Living Research Centre, and a respected entrepreneurship educator, encouraged the entrepreneurs by saying, “An entrepreneurial mind-set is the key and can be the stepping stone for many great things. A synergistic approach is also crucial for businesses today to make an impact.” He then went on to talk about different Indo-US ventures, which helped participants, understand and evaluate entrepreneurial opportunities.
It was then the turn of Dr. Sheenu Jain, faculty member and head of Prayaas at Jaipuria Jaipur, to talk about new age business models for entrepreneurs- particularly the Osterwalder Framework. She got the entrepreneurs to participate in an interesting session where they had to generate a business model for their respective businesses. This turned out to be the most interesting part of the workshop, as entrepreneurs got feedback on their business models from industry leaders.
In the last session for the day, Mr. Vikas Rajput talked about the Business Plan and its huge significance. He laid special emphasis on developing a Marketing plan and appropriate pricing strategies, topics that resonated with the audience.
The workshop undoubtedly brought a lot to the table for the attendees. Preeti Singh, Consultant NEN Jaipur, agreed as she said, “This workshop served as a mentoring platform and an opportunity to connect with start-up entrepreneurs. This workshop is just a beginning; we will be coming up with many such workshops in the future. Jaipur is moving ahead, and Jaipuria Jaipur is playing a big supportive role in helping entrepreneurs move in the right direction.”
Dr. Prabhat Pankaj concluded the event by saying, “The workshop was another step towards strengthening the bond between NEN and Jaipuria Jaipur. It has also made a mark for Prayaas (CESD) in the entrepreneurship community.” Of course, budding entrepreneurs took a lot back home from this enriching workshop. The workshop helped them understand the importance of evaluating the next big opportunity, which many often tend to miss out on. Re-focussing on the business model, validating the product idea and creating value for customers were some of the other aspects that got talked about in the programme. Entrepreneurs were particularly interested in knowing about pricing their products, and they got helpful insights on the matter.
For Jaipuria Jaipur, it was another step towards creating a robust ecosystem for entrepreneurs in Jaipur and Rajasthan.