Arpan Ojha of the 2015 batch has just finished his first year of the course and has been selected for an SIP by Grasim Industries Limited. Arpan is delighted with the opportunity and says, “Grasim is a great chance for me. My selection was based on a personal interview and I feel my work experience of 15 months held me in good stead there”.
Jaipuria Institute of Management assigns mentors to all students in order to ensure that they don’t stagger in front of their SIP challenges. Arpan intends to leverage this help to optimize the work opportunity: “Having a mentor is going to be extremely helpful at this juncture. I am looking forward to seeking her guidance to prepare reports and also to create precise questionnaires for data collection”. Arpan’s focus on the course and SIP comes from the realization that to grow in the industry a professional MBA degree is an imperative. Not only it adds to a student’s profile but also creates the necessary understanding of the industry. He also needed to get a clear knowledge of the sector: “I wanted to understand the inner intricacies and trends of the FMCG sector and, hence, decided to pursue a PGDM”.
Arpan has joined Grasim as an intern and his first assignment will be to identify the challenges and threats in the market for Prim Kitchen Wet Wipes. He will be visiting the shops and dealers of the product to create this report. He will also take on Sales and spend a lot of his time as an intern in the field along with the sales personnel of the organization. He is excited and expects to learn a lot from this SIP: “I am going to try and make the most of this SIP to learn real life skills that will help me perform in my chosen field. The key learning I am looking forward to is learning how to deal with dealers and shopkeepers, how to penetrate into a market with a new product, how to make consumers aware of a product, and, if a competitor is selling the same product at a lower price, how to push the customer to purchase ours instead. I have always wanted to get a hands-on experience to learn all this and more”.
Born and raised in Jodhpur, Rajasthan, Arpan believes the SIP will bring him closer to his dreams – professional as well as monetary. He believes that his hard work and commitment will get him a pre-placement offer of 3-6 lakhs per annum. Arpan is convinced this SIP will open the doors to a magnificent professional life.