Ayushi emphasizes the relevance of SIP in the life of a management student: “It’s hugely important because in many ways it’s a demo to what you will be doing when you eventually get placed. You get into the habit of going to the office and interacting with new people and playing a role in managing aspects of the business. Not only does it tell you about how the industry works, but it also gives you a practical understanding of the concepts you have learned in the classroom.” And, the Marketing and Finance major clearly sees that as a huge advantage.
To make her point, Ayushi talks about reading Philip Kotler for the past 3 semesters, but not knowing how those concepts are implemented in the professional sphere. “But when you go out there, you start applying these concepts to real life situations and everything falls into place,” she explains. “Moreover, every organization has a different work culture and you learn to adhere to that,” she adds. However, going through the SIP is no cakewalk; it can be a challenge, which is something Jaipuria Institute of Management, Lucknow prepares its students for every step of the way.
Ayushi believes that the process begins right from the 15-day orientation program, which is a learning experience in itself. She remembers students of her batch performing on stage during the program, while Ayushi had to speak in front of a large gathering. “It was terrifying because I am an introvert and I had tremendous stage fear,” she says, reflecting on the experience. “But being put in a situation like that, I had no choice. I feel a huge change in me since then and I’d even go as far as to say that I have become an extrovert now. My communication skills have improved and that’s a good thing because the marketing stream requires that.” As Ayushi reflects on her time at Jaipuria Institute of Management, Lucknow, she reveals the grooming process that the institute focuses on. And, for her juniors, her words on the institute and how it helps students are something to pay attention to.