Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
The CAT 2024 exam is a gateway to prestigious MBA courses in India, including institutions like the best management institutes in Lucknow, Noida, and Delhi NCR. To succeed in CAT, a structured preparation strategy, the right books, and consistent practice are essential. This guide provides everything you need to know to ace CAT 2024. Understand …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
How Enterprise Social Networks Impact Mental Toughness & Cyberslacking A research work by Dr. Ritika Gugnani In today's fast-paced corporate world, technology serves as a double-edged sword. It enhances connectivity and productivity but also introduces challenges such as cyberslacking. Cyberslacking refers to the use of the internet and social media for personal purposes during work …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
Can we solve a multi-brand distributor’s supply crisis dilemma for self-care essentials during pandemic concerns? – Research by Dr Ankur Chauhan from Jaipuria Noida The sudden outbreak of the COVID-19 pandemic posed an enormous challenge to ensure the availability of self-care essentials (SCEs) in front of healthcare departments across the world. When we investigated the source …
Can the Threat Intelligence Model secure the confidentiality of the Health and Wellness Records of the Patients? – Research by Dr. Deepak Singh from Jaipuria Noida Cyber-attacks are rated among the top five risks in 2020, expected to grow twice by 2025, and the detection rate is as low as 0.05 percent, even in the …
Is Cloud Kitchen here to Flourish or Fade? - Research by Richa Misra, Shalini Srivastava from Jaipuria Noida The Indian hospitality industry has emerged as one of the prominent industries that drive the growth of the Indian service sector. There are two kinds of online food delivery platforms. The first type is the “aggregators,” which …
