Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
MBA Success Story: From Jaipuria to Asian Paints When Ankush Sharma joined the PGDM programme at Jaipuria Institute of Management, Noida, he brought with him not just ambition, but a belief—that this leap of faith could change his life. Two years later, that belief stands validated as he begins his corporate journey at Asian Paints …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …
The Cleanest City in India for 7 Years in a Row: How did Indore pull it off? The announcement of the Clean India Mission on 2 October 2014 by the Hon’ble Prime Minister of India, Mr. Narendra Modi, was a historic occasion for the country. In addition to placing cleanliness at the top of the …
MBA Programs Evolution: Modern Business Trends & Innovation The MBA, a cornerstone of business education, has undergone a transformative journey since its inception. From its roots in early 20th-century academia to today’s digitally driven, globally integrated programs, MBA education has continually adapted to meet the demands of an ever-evolving business landscape. In India, institutions like …
The empirical study focuses on work-life balance, mental health, or innovative approaches to well-being like staycation in the modern workplace. It suggests a blend of professional and personal rejuvenation, framed within the Conservation of Resources (COR) theory, which is a well-regarded perspective in understanding stress and well-being. The COVID-19 pandemic has precipitated an unparalleled crisis …
Classroom Debates to Boardroom Success-Ashish's Journey At Jaipuria Institute of Management, every student begins a journey that extends far beyond classrooms and campus corridors. Some journeys, however, stand out—not just for the milestones achieved but for the spirit they represent. One such story is that of Ashish K Srivastava, a distinguished alumnus from the PGDM …
The MBA degree remains one of the most sought-after qualifications for aspiring business leaders, but the rapidly evolving corporate landscape demands more than just a generic management education. As industries pivot toward digitization, sustainability, and innovation, choosing the right MBA specialization has become critical to securing a competitive edge. For students targeting 2025 and beyond, …
From Dabra to UNO Minda: Bhumika’s Marketing Journey At Jaipuria Institute of Management, student journeys don’t just begin with admission forms—they begin with ambition, potential, and the desire to make a mark. One such journey is that of Bhumika Meghani, whose transformation from a small-town dreamer in Dabra to a Management Trainee – Marketing at …
