PGDM (Retail Management)
Offered at Lucknow
AICTE Approved | AIU Recognised*
Post Graduate Diploma in Management in Retail Management- PGDM (RM) is a specialised program focused on retail management. The program aims at grooming customer-oriented professionals for managing the large and the fastest growing modern retail business.
In recent years, retailing in India, has witnessed a big change in the shopping patterns of urban consumers. The adoption of innovative managerial practices in retail industry ranging from supply chain, merchandise development, store brands, sales promotion to customer interface and service have increased the role of specialized professionals for this sector. Retailing thus offers a big growth opportunity both for professionals as well as professionally qualified entrepreneurs.
The program has evolved since its inception and today encompasses strong integration with marketing, customer services, CRM, IT and marketing communications. Graduates of this program are highly valued in retail industry across verticals . Today many of our students are well placed in some of big retail gaints; ITC, Pantloon, Jumbo Electronics, Madura Garments etc to name a few.
# PGDM Program offered at Jaipuria Lucknow is accredited by NBA.
Program Level Educational Outcomes
Graduates of the program will have successful careers in the chosen profession .
Graduates of the program will develop a habit of life long learning.
Program Level Outcomes
Familiarize the students with the concepts and innovative management practices for Retail Industry.
Developing an understanding of the various managerial functions in a business organization.
Developing customer-oriented professionals for managing various functions of a retail store.
Developing an ability to integrate functional strategies with business strategy.
Developing relevant set of skills to handle various managerial tasks in a retail firm.
Develop entrepreneurial skills in students.
Develop decision making ability to better handle the business challenges
Jaipuria Institute of Management follows a trimester system of study. The entire two year program is therefore divided into six trimesters. The program comprises of a total of 35 courses of three credits each, of which 23 are core courses of study and the remaining 12 are elective courses. Each course of three credits consists of 24 sessions of 75 minutes each, i.e.: 30 direct class room contact hours. Students can earn a dual specialization by taking elective courses in other functional areas of management say finance, marketing, human resource management, information technology, etc.
Jaipuria Institute of Management follows a continuous system on assessment and evaluation for measurement of learning outcomes by students. Each course therefore assesses learning by a blend of quizzes, assignments, case / exercise analysis, discussion / report submission, project / term paper, mid-term examination and end-term examination.
The curriculum is so designed that in the first year core courses are covered to strengthen knowledge of fundamentals in all areas of functional management to enable students to gain a holistic perspective of general management besides building on the essential communication, computer and quantitative skills.
Summer vacation between the first year and second year is utilized for summer internship to gain first-hand experience of working in the real business world and also for application of class room learning to manage the prevailing challenges of industry.
The second year provides opportunity to choose courses in the chosen area of specialization customized to career aspirations of students and the industry requirements. The three trimesters in the second year are geared towards an in-depth understanding of the respective fields of specialization. Thus, making students industry ready for taking on real life challenges.
- Core Courses
- Elective Courses