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Director Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student life

“Jaipuria is helping me build competencies needed in industry”, says Abhinav Sachdeva

Abhinav Sachdeva loves quizzing. In fact, he says that it’s more than a hobby – it has become a way of life. “I have been in the habit of taking part in business quizzes. I’ve been for a lot of them and been a finalist at the AIMA national student management quiz last year.”

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“Kindling the Desire for Knowledge Among Students” says Dr. Kavita Pathak

Jaipuria Institute of Management, with its flourishing campuses in Lucknow, Noida, Jaipur and Indore, has earned quite a reputation for itself with its PGDM courses. The institute strives to encourage students to think out of the box and give them a transformational experience, which philosophy is put into practice by its Associate Dean and Professor,Dr.KavitaPathak. When asked about ensuring classroom participation from students, Dr.Pathak reveals the secret – “Engaging with the students and making them curious to learn more.”

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“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.”

2nd January 2013 will forever be etched in the memory of Ankit Seth as the day when Jaipuria Institute of Management, Lucknow delivered on its final promise. It was the day when Ankit earned a coveted placement as Management Trainee at Orient Fans – a legendary brand of the iconic Birla Group.

“This year, the placement season at Jaipuria Institute of Management really took off at the end of November 2012. Recruiters from brands like Luminous Power, Finlace, Orient Fans, and Polyplex Corporation Limited began making their presence felt. The Orient Fans selection process tested one on all fronts – aptitude, soft skills and marketing insights.”

The final interview round at Orient Fans was with the top managers of the Marketing, HR, and Operations departments. Ankit had to pull out all that he had learnt in his two years at Jaipuria Lucknow to get past this gruelling stage.

“I was lucky to have a mentor like Professor Masood Siddiqui, who guided me during this phase and made me target-oriented. I owe this success to my Marketing teachers, Professor Himanshu Mishra, Dr. Shalini Nath Tripathi and Dr. ShubenduParihar, who gave me theoretical insights into marketing and taught me the practical implementation too.”

During the initial phase of his Trainee Programme at Orient Fans, Ankit will be familiarised with the diversified product segments of the company, the dynamic channel structure with the stakeholders, and the key marketing and sales strategies being adopted by the company.

“Your placement interview is a sum total of your life, and you have to prepareyourself well for that moment.”
Ankit believes that experiences ofco-ordinating a LIVE project for ‘Big Bazaar’ during internship,and aggressively managing sponsor ships for the annual events at Jaipuria Institute of Management Lucknow helped him develop a good understanding of the corporate world.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.”

As Senior Manager – Business Development, Deepti Chandra Mehra is one of the driving forces behind various initiatives at the leading digital services firm of the country – Hungama Digital Entertainment Limited. Deepti has literally grown from a foot soldier to a General in the 8 years since passing out of Jaipuria Institute of Management, Lucknow in 2005.

“After passing out of Jaipuria Lucknow, I grew from the ranks of a Management Trainee, to handling the complete northern region – ideating, conceptualising and executing strategies and launches – for my set of clients. Quite a few of my campaigns have been rated ‘the best campaign of the year’.”

Deepti started her career with the most basic and labourintensivefunction – on-ground brand activation. In her first job after Jaipuria Lucknow with Synergy Media, she ideated and implemented numerous successful campaigns, including the on-ground activation of ‘Mountain Dew’ across markets in Rajasthan and Madhya Pradesh. As Manager – Sales with Sify, between May 2007 and October 2008, Deepti Mehra was awarded as ‘The Outstanding Performer’ for selling maximum sponsorships.

Deepti’s shift to Zapak coincided with the boom in Digital Marketing. During her two-year stint, Deepti was responsible for some very innovative campaigns, like the on-ground promotion of Airtel Broadband (‘Speed on demand’ campaign), recognised as the ‘Best Marketing Activity of the Year’ by Airtel. Deepti Mehra was also the brain behind the on-ground launch of Exide tubular batteries for invertor, and the highly engagingdrive for the launch of Yahoo’s new web page.

At Hungama Digital too, she was recognised as the ‘Employee of the Year’ for the Videocon Mobile Services ‘Zero Paisa Campaign’ – adjudged the best digital campaign of the year in 2010.

“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.Jaipuria Institute of Management taught me something far more valuable than the curriculum. It taught me to believe in myself and be confident about what I’m doing.”

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IIC 2013

The 8th National Conference, IIC 2013 focuses on Corporate Governance makes an attempt to capture the essence of the quality of corporate governance practice in Indian companies. It would emphasize on how the leading companies have devised effective ways of improving governance standards that could serve as benchmarks for the others.

Moreover, the conference also aims to examine the ongoing review process of the regulatory authorities, as well as the scope for reviews and studies by independent agencies. This conference will discuss and deliberate on various issues of corporate governance pertaining to strengthening of evaluation processes, executive compensation policies, ombudsman for reviewing whistle blower policies etc.

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