Lucknow

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Director General’s Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student life

“Jaipuria is helping me build competencies needed in industry”, says Abhinav Sachdeva

Abhinav Sachdeva loves quizzing. In fact, he says that it’s more than a hobby – it has become a way of life. “I have been in the habit of taking part in business quizzes. I’ve been for a lot of them and been a finalist at the AIMA national student management quiz last year.”

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Faculty

“Kindling the Desire for Knowledge Among Students” says Dr. Kavita Pathak

Jaipuria Institute of Management, with its flourishing campuses in Lucknow, Noida, Jaipur and Indore, has earned quite a reputation for itself with its PGDM courses. The institute strives to encourage students to think out of the box and give them a transformational experience, which philosophy is put into practice by its Associate Dean and Professor,Dr.KavitaPathak. When asked about ensuring classroom participation from students, Dr.Pathak reveals the secret – “Engaging with the students and making them curious to learn more.”

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Placement

“The continuous interaction with my mentor, Dr. Vir Ved Ratna – professor in strategy and marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

AshishNayan has become the first student of the 2011-13 batch of Jaipuria Lucknow to be placed. He has been recruited as Management Trainee – Marketing, by Polyplex Corporation Limited,. Polyplex is the world’s fourth largest manufacturer of thin polyester film, with manufacturing facilities across India, Thailand and Turkey.

“On completion of my training period, I will be handling B2B Marketing as a Manager at Polyplex. My role will include handling current customers, increasing the sales of Polyplex by targeting prospects and developing new business opportunities in the market.”

Ashish points out that although around five companies had visited the JaipuriaLucknow campus before Polyplex Corporation did, the selection process was speedier for Polyplex, bringing him the honour of being the ‘first-placed’ of the 2011-13 batch.
“The GD & PI process was conducted in a really smooth way. The recruiters representing Polyplex were thorough professionals who were absolutely clear about the kind of person they were looking for. They were very supportive right through the process.”
AshishNayanbelieves that the credit for his placement goes entirely to the faculty and his colleagues at Jaipuria Institute of Management,Lucknow.

“The support provided by the faculty throughout the placement season was exceptional. It helped me a lot during my placement process. The continuous interaction with my mentor, Dr. VirVedRatna – Professor in Strategy and Marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

With his own placement decided, Ashish is now assisting his batchmates through mock interviews and practice GDs. He acknowledges that Jaipuria Institute of Management has been a great RoI (Return on Investment) for him in every way. A placement in a company of the stature of Polyplex Corporation has been a great confidence-booster for him.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘Shaadi.com’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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Alumni

Deepak Singh, from the founding batch of 1995-1997, walked on the path of self-discovery to success at Jaipuria Lucknow

There are many aspiring students who come to Jaipuria Institute of Management to brighten their career prospects. But Deepak Singh’s journey was slightly different; he claims that he succumbed to parental and peer pressure before deciding to pursue management studies. He got selected to Jaipuria Lucknow and hasn’t looked back since; today he has a flourishing career in media to his credit.

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Events

Students of Jaipuria Lucknow perform Nukkad Natak in the city and take raise social awareness

On Feb 18th, members of the Connect Club of Jaipuria, Lucknow were part of Manthan, an annual street play festival. The festival is organized by Verve, the street play society of Shaheed Sukhdev College of Business Studies, University of Delhi, and aims to make colleges in the country an important part of the street theatre movement. The festival is held across various cities in the country, and Jaipuria, Lucknow was called on to be a part of it because the city is known for its culture and tradition.

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