Lucknow

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Director Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student life

Jaipuria doesn’t teach you how you can be better than others; it makes you better than yourself, Tuhin Sharma, 2012-14 Batch

Tuhin Sharma loves to initiate change and make things happen. It is perhaps for this reason that he was made the College Captain during his school days in Tagore Public School, Allahabad. Born and brought up in Allahabad, Tuhin did his B.Com from University of Allahabad before entering Jaipuria Institute of Management, Lucknow.

“I always see myself a little more than useless because I believe the more you know, the more you realise how much you don’t know. So there is always scope to learn. This makes me accept change faster and better.”

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Faculty

“I believe in the philosophy that the best teachers inspire their students. I try to work in this very manner at Jaipuria institute of management.”

Professor Ojha believes that being a teacher at Jaipuria Institute of Management, Lucknow has been a very encouraging and enriching experience. In his economics classes, he lays immense emphasis on the application of concepts in practical decision-making situations. He also builds scenarios around day-to-day life so that students are able to relate to them.

“I believe in the philosophy that the best teachers inspire their students. At Jaipuria Institute of Management, I create incentives to learning, and make students realise that active classroom participation is indispensable for them. If a concept or topic is particularly difficult, I start right from the basics, and confirm with quizzes whether it has been understood, before going to an advanced level.

Interestingly, most of Professor Ojha’s published research work concerns the economics of the rural space and agriculture in India. His papers have been published in prominent journals like IIML Case Series (2006-07), Economic and Political Weekly (April 2007), International Journal of Rural Management (2006), and in Metamorphosis (January-June 2007).

“Currently, I am researching whether the decrease in income inequality in society is only an ‘equity’ agenda, or whether it is also good for business in general. So far, my findings have been quite remarkable.”

Apart from his teaching and research responsibilities, Professor Ojha is the Chairperson of Students Affairs at Jaipuria Lucknow. He is also a part of various committees related to academic administration of Jaipuria Lucknow. For the last 5 years, Professor Ojha has also been looking after the logistics of various institute events like the IIC and the Annual Convocation of Jaipuria Lucknow.

Professor Ojha’s message to his students at Jaipuria Lucknow is, “Make the best use of the inputs you receive from Jaipuria Institute of Management to realise your potential to its fullest.”

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Placement

“The continuous interaction with my mentor, Dr. Vir Ved Ratna – professor in strategy and marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

AshishNayan has become the first student of the 2011-13 batch of Jaipuria Lucknow to be placed. He has been recruited as Management Trainee – Marketing, by Polyplex Corporation Limited,. Polyplex is the world’s fourth largest manufacturer of thin polyester film, with manufacturing facilities across India, Thailand and Turkey.

“On completion of my training period, I will be handling B2B Marketing as a Manager at Polyplex. My role will include handling current customers, increasing the sales of Polyplex by targeting prospects and developing new business opportunities in the market.”

Ashish points out that although around five companies had visited the JaipuriaLucknow campus before Polyplex Corporation did, the selection process was speedier for Polyplex, bringing him the honour of being the ‘first-placed’ of the 2011-13 batch.
“The GD & PI process was conducted in a really smooth way. The recruiters representing Polyplex were thorough professionals who were absolutely clear about the kind of person they were looking for. They were very supportive right through the process.”
AshishNayanbelieves that the credit for his placement goes entirely to the faculty and his colleagues at Jaipuria Institute of Management,Lucknow.

“The support provided by the faculty throughout the placement season was exceptional. It helped me a lot during my placement process. The continuous interaction with my mentor, Dr. VirVedRatna – Professor in Strategy and Marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

With his own placement decided, Ashish is now assisting his batchmates through mock interviews and practice GDs. He acknowledges that Jaipuria Institute of Management has been a great RoI (Return on Investment) for him in every way. A placement in a company of the stature of Polyplex Corporation has been a great confidence-booster for him.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘Shaadi.com’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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Alumni

Deepak Singh, from the founding batch of 1995-1997, walked on the path of self-discovery to success at Jaipuria Lucknow

There are many aspiring students who come to Jaipuria Institute of Management to brighten their career prospects. But Deepak Singh’s journey was slightly different; he claims that he succumbed to parental and peer pressure before deciding to pursue management studies. He got selected to Jaipuria Lucknow and hasn’t looked back since; today he has a flourishing career in media to his credit.

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Events

Students of Jaipuria Lucknow perform Nukkad Natak in the city and take raise social awareness

On Feb 18th, members of the Connect Club of Jaipuria, Lucknow were part of Manthan, an annual street play festival. The festival is organized by Verve, the street play society of Shaheed Sukhdev College of Business Studies, University of Delhi, and aims to make colleges in the country an important part of the street theatre movement. The festival is held across various cities in the country, and Jaipuria, Lucknow was called on to be a part of it because the city is known for its culture and tradition.

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