Director’s Message
The Jaipuria Institute of Management Lucknow Offers Skills for Life
The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.
Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.
Student Life
Defni Prasad – “One day I’m a volunteer at an IIC Conference, & the next day I’m teaching underprivilleged kids; It can be so uniquely across-the-spectrum.”
For most of us, ‘Leadership’ is a long trudge through life, equated by the greyness in our hair, and often confused with experience. Not for Defni Prasad – one of the gifted few who are recognized straight away as born leaders.
Defni is the class representative of her batch at Jaipuria Lucknow, for whom academics and extra-curricular activities have always walked hand-in-hand. Not only was Dephni the College Captain for her all-round skills, but she had also graduated with the second highest grades in her college.
“I had heard a lot about Jaipuria Lucknow. I felt it would be the right place for me as it laid stress on good grooming and gave its students ample opportunities to showcase their talent.”
Apart from being a part of the sponsorship team, faculty members have elected Defni to the student affairs committee, which manages all the events within the Jaipuria Lucknow campus. Defni is targeting a marketing profile with a major corporate house and intends starting her own venture after 5 years.
“In Jaipuria Lucknow, one day I’m a volunteer managing a conference, and the next day I’m teaching underprivileged kids. That’s the beauty of Jaipuria Lucknow; it can be so uniquely across-the-spectrum.”
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Faculty
“At Jaipuria Lucknow we strongly believe that a student’s time is as important as a lecturer’s or Director’s.”
As the Dean of Jaipuria Lucknow, Professor Dheeraj Misra leads the largest faculty of PhDs anywhere in the country. An academician ‘by design and not by default’, Professor Misra developed a keen interest in teaching whilehe was still a graduate student of Economics.
“At Jaipuria Lucknow we strongly believe that teachers become great if they are able to put complicated theory into simple layman’s language, so that every student can understand and learn. Degrees and diplomas mean nothing if you are unable to translate knowledge into easy-to-understand-and-assimilate information.”
Professor Misra’s target for his faculty is very clear.
“By the end of their two years in Jaipuria Lucknow, every student should know his objectives, the best methods to achieve them and where the chances of failure are the least. To achieve this, students are given an in-depth understanding of the nature of industry anditsissues. They are then expected to chalk out the business strategy and see how the strategy can best be applied.”
Professor Misra is one of those rare Deans who believe that a student’s time is as important as a lecturer’s or Director’s. This is what has earned him immense respect across the board in Jaipuria Lucknow.
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Placements
“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.”
2nd January 2013 will forever be etched in the memory of Ankit Seth as the day when Jaipuria Institute of Management, Lucknow delivered on its final promise. It was the day when Ankit earned a coveted placement as Management Trainee at Orient Fans – a legendary brand of the iconic Birla Group.
“This year, the placement season at Jaipuria Institute of Management really took off at the end of November 2012. Recruiters from brands like Luminous Power, Finlace, Orient Fans, and Polyplex Corporation Limited began making their presence felt. The Orient Fans selection process tested one on all fronts – aptitude, soft skills and marketing insights.”
The final interview round at Orient Fans was with the top managers of the Marketing, HR, and Operations departments. Ankit had to pull out all that he had learnt in his two years at Jaipuria Lucknow to get past this gruelling stage.
“I was lucky to have a mentor like Professor Masood Siddiqui, who guided me during this phase and made me target-oriented. I owe this success to my Marketing teachers, Professor Himanshu Mishra, Dr. Shalini Nath Tripathi and Dr. ShubenduParihar, who gave me theoretical insights into marketing and taught me the practical implementation too.”
During the initial phase of his Trainee Programme at Orient Fans, Ankit will be familiarised with the diversified product segments of the company, the dynamic channel structure with the stakeholders, and the key marketing and sales strategies being adopted by the company.
“Your placement interview is a sum total of your life, and you have to prepareyourself well for that moment.”
Ankit believes that experiences ofco-ordinating a LIVE project for ‘Big Bazaar’ during internship,and aggressively managing sponsor ships for the annual events at Jaipuria Institute of Management Lucknow helped him develop a good understanding of the corporate world.
Industry Interface
Demystifying the Indian consumer
Interview by Owais Khan
Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.
Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.
“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”
Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.
“For instance, ‘Shaadi.com’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”
Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.
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Alumni
“As an alumni and a faculty, I feel a deeper sense of commitment to Jaipuria.” says Dr. Manish Seth
Dr. Manisha Seth is not just an Assistant Professor in Human Resource at Jaipuria Institute of Management, Lucknow, with several international publications to her credit. But also an alumna of 1995-97 batch. And that reflects on the multiple initiatives she is involved in.
In the classroom Dr. Seth has adopted an approach that goes beyond the textbook teaching methods. She says “I worked in the corporate sector myself and therefore find it useful to get HR and Business experts to come to class with their real life case studies. Student benefit immensely and get more interested in the subject.”
Out of class, she is a part of the alumni committee and is actively involved in organising of the annual fests, frequent alumni chapter meets and workshops. “It has helped that I am an alumni while taking alumni engagement to the next level.”
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Events
IIC 2012
IIC 2012 conference aims at providing a platform which will help the marketing professionals, academicians, policy makers and students to better understand the intricacies of various segments and sectors in the Indian marketplace. The conference focuses on rendering a suitable suitable wide array of choices to marketers to select from, thus making a media operations, identifying the critical factors which drive the behavior of Indian customers and how to favorably control those factors.
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