Director’s Message
The Jaipuria Institute of Management Lucknow Offers Skills for Life
The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.
Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.
Student Life
The faculty at Jaipuria Lucknow is absolutely amazing! We could call our teacher’s up at 2 am with a query, and they would answer.
Come hail or storm, almost every evening between 5 and 8 pm one would find Deepti hanging out with her circle of friends at Jaipuria Lucknow – preparing for events, meeting for group studies, or simply catching up!
As a part of the placement committee, five of us had co-ordinated the interviews for our seniors. Even with our batch, those of us who got placed early on were anxious about the others, and would be helping them with their interview preps. The faculty at Jaipuria Lucknow is absolutely amazing! We could call our teachers up at 2 am with a query, and they would answer.”
Deepti was among the first to be placed in her course, with the global corporate powerhouse from Japan, the Nomura Group. She is the only MT to have been assigned the unique Risk Manager’s profile with the operations Division Risk Governance.
Deepti chose Jaipuria Lucknow for its famed finance department, and because Lucknow is her home-town.
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Faculty
“A teacher needs to work harder than his students in order to add meaning and value to his classes”
Dr. Vir Ved Ratna, an Associate Professor in the Marketing department of Jaipuria Institute of Management, Lucknow believes that ‘Involvement’ is the key to teaching successfully.
Dr. Ratna, who teaches Strategic Management and Marketing Communications at Jaipuria Lucknow, finds immense satisfaction in seeing his students climbing up the corporate ladder.
“It never amazes me that my students feel that I’ve contributed to their success. It is a remarkable experience for me as a teacher.”
Dr. Ratna believes in relating Marketing Communications to other fundamental dimensions of Marketing, especially Consumer Behavior, in his classes at Jaipuria Lucknow. His method of relating conceptual learning of marketing to something that is applied in life makes his teaching very effective. Dr. Ratna’s command over the internet and social media, and their application in the area of Marketing Communications, is well-known on the campus.
“The autonomy of owning a course at Jaipuria Lucknow and delivering it has been extremely rewarding; it’s been a learning experience in itself.”
Currently, Dr. Ratna is a part of the Management Development Programme as well as the Placement Cell at Jaipuria Lucknow.
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Placement
“However far-fetched, wild, and unique your idea might be, Jaipuria, Lucknow will always encourage you.”
“In the second year at Jaipuria Lucknow, for 2 hours every day without fail, we would do a complete post-mortem of all national dailies. Not only did this practice take me through the first few rounds of the TVS Motors interview – which revolved around general awareness, quants, aptitude and reasoning – but also held me in good stead in the face-to-face interview.”
“My communication skills had undergone a complete transformation in Jaipuria, Lucknow. During my first year internship with IFFCO fertilisers, not only did I interview DGM’s of 10 competing fertiliser companies, but even today I’m in touch with most of them.”
“Jaipuria Lucknow is a place where you can start anything – just like our batch started evening classes for the nearby underprivileged children.”
Gagandeep joined TVS Motors on the 17th of May 2012, and is currently undergoing the orientation programme.
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Industry Interface
Demystifying the Indian consumer
Interview by Owais Khan
Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.
Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.
“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”
Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.
“For instance, ‘Shaadi.com’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”
Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.
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Alumni
“The practical approach to management learnt at Jaipuria Lucknow is something one always remembers and uses in professional life”.
Vishal Mittal passed out of Jaipuria Institute of Management, Lucknow with a specialisation in HR and was placed with SBI Life Insurance as Assistant Manager-Talent Acquisition. Soon, he moved into a much larger role, as the Regional Resource Manager with Centurion Bank.
In 2008, 98.3 FM Radio Mirchi, was in growth mode, and were on the lookout for a dynamic Group Manager – HR, to pool in the right kind of creative and administrative talent that could take them to the next level. They offerred Vishal the job.
“There are five extremely important skills that Jaipuria Lucknow taught me – Analytical Skills, Decision-making Skills (after evaluating all the pros and cons), Presentation Skills, Team Skills and having a Leadership Quotient. Without these skills, it would’ve been impossible to take that major decision in my life.”
Vishal Mittal made the big switch into the entertainment industry, and has not looked back since.
Today, four years from that fateful day, Vishal Mittal is as high on the corporate ladder as it gets. His visiting card simply reads ‘National Head – Human Resources, 94.3 MyFM’. In 2010, He moved from ‘Radio Mirchi’ to ‘MyFM’ as the Head of Talent Acquisition, and very soon got the top job at 94.3 ‘MyFM’.
“To an extent, my success is attributable to my days at Jaipuria Lucknow. The practical approach to management learnt at Jaipuria Lucknow is something one always remembers and uses in professional life. I used to stay at Jaipuria Institute of Management, Lucknow’s boys’ hostel. The endless gossip sessions in between breaks from study are something I remember and miss the most.”
Vishal feels that the regional chapter meets organised by the Alumni Committee are a fantastic initiative of Jaipuria Lucknow to bring them all together.
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Events
IIC 2012
IIC 2012 conference aims at providing a platform which will help the marketing professionals, academicians, policy makers and students to better understand the intricacies of various segments and sectors in the Indian marketplace. The conference focuses on rendering a suitable suitable wide array of choices to marketers to select from, thus making a media operations, identifying the critical factors which drive the behavior of Indian customers and how to favorably control those factors.
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