Lucknow

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Director Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student life

Jaipuria doesn’t teach you how you can be better than others; it makes you better than yourself, Tuhin Sharma, 2012-14 Batch

Tuhin Sharma loves to initiate change and make things happen. It is perhaps for this reason that he was made the College Captain during his school days in Tagore Public School, Allahabad. Born and brought up in Allahabad, Tuhin did his B.Com from University of Allahabad before entering Jaipuria Institute of Management, Lucknow.

“I always see myself a little more than useless because I believe the more you know, the more you realise how much you don’t know. So there is always scope to learn. This makes me accept change faster and better.”

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Faculty

“Kindling the Desire for Knowledge Among Students” says Dr. Kavita Pathak

Jaipuria Institute of Management, with its flourishing campuses in Lucknow, Noida, Jaipur and Indore, has earned quite a reputation for itself with its PGDM courses. The institute strives to encourage students to think out of the box and give them a transformational experience, which philosophy is put into practice by its Associate Dean and Professor,Dr.KavitaPathak. When asked about ensuring classroom participation from students, Dr.Pathak reveals the secret – “Engaging with the students and making them curious to learn more.”

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Placement

“The continuous interaction with my mentor, Dr. Vir Ved Ratna – professor in strategy and marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

AshishNayan has become the first student of the 2011-13 batch of Jaipuria Lucknow to be placed. He has been recruited as Management Trainee – Marketing, by Polyplex Corporation Limited,. Polyplex is the world’s fourth largest manufacturer of thin polyester film, with manufacturing facilities across India, Thailand and Turkey.

“On completion of my training period, I will be handling B2B Marketing as a Manager at Polyplex. My role will include handling current customers, increasing the sales of Polyplex by targeting prospects and developing new business opportunities in the market.”

Ashish points out that although around five companies had visited the JaipuriaLucknow campus before Polyplex Corporation did, the selection process was speedier for Polyplex, bringing him the honour of being the ‘first-placed’ of the 2011-13 batch.
“The GD & PI process was conducted in a really smooth way. The recruiters representing Polyplex were thorough professionals who were absolutely clear about the kind of person they were looking for. They were very supportive right through the process.”
AshishNayanbelieves that the credit for his placement goes entirely to the faculty and his colleagues at Jaipuria Institute of Management,Lucknow.

“The support provided by the faculty throughout the placement season was exceptional. It helped me a lot during my placement process. The continuous interaction with my mentor, Dr. VirVedRatna – Professor in Strategy and Marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

With his own placement decided, Ashish is now assisting his batchmates through mock interviews and practice GDs. He acknowledges that Jaipuria Institute of Management has been a great RoI (Return on Investment) for him in every way. A placement in a company of the stature of Polyplex Corporation has been a great confidence-booster for him.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘Shaadi.com’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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Alumni

“Thanks to the never-say-die spirit given to us at Jaipuria,Lucknow, within a month of moving to Delhi, i found a placement with Motherson Sumi Systems Ltd.”

In early 1997, Vinay Kumar Pundir – while still in his final year – was looking at various placement options that were coming his way at Jaipuria Institute of Management, Lucknow. There were quite a few offers, including one from Kanoria Chemicals. However Vinay, along with a couple of his colleagues from Jaipuria Lucknow, decided to play for bigger stakes.

“We decided to shift base to Delhi, which was a big challenge for a fresh management graduate. Jaipuria Institute of Management, Lucknow might today be one of the top B-schools in North India, but back then in 1997, we were the first batch. Thanks to the never-say-die spirit given to us at Jaipuria Institute of Management, Lucknow, within a month I found a placement with Motherson Sumi Systems Ltd. After that, there was no turning back!”

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Events

IIC 2013

The 8th National Conference, IIC 2013 focuses on Corporate Governance makes an attempt to capture the essence of the quality of corporate governance practice in Indian companies. It would emphasize on how the leading companies have devised effective ways of improving governance standards that could serve as benchmarks for the others.

Moreover, the conference also aims to examine the ongoing review process of the regulatory authorities, as well as the scope for reviews and studies by independent agencies. This conference will discuss and deliberate on various issues of corporate governance pertaining to strengthening of evaluation processes, executive compensation policies, ombudsman for reviewing whistle blower policies etc.

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