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Director’s Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student Life

The faculty at Jaipuria Lucknow is absolutely amazing! We could call our teacher’s up at 2 am with a query, and they would answer.

Come hail or storm, almost every evening between 5 and 8 pm one would find Deepti hanging out with her circle of friends at Jaipuria Lucknow – preparing for events, meeting for group studies, or simply catching up!

As a part of the placement committee, five of us had co-ordinated the interviews for our seniors. Even with our batch, those of us who got placed early on were anxious about the others, and would be helping them with their interview preps. The faculty at Jaipuria Lucknow is absolutely amazing! We could call our teachers up at 2 am with a query, and they would answer.”

Deepti was among the first to be placed in her course, with the global corporate powerhouse from Japan, the Nomura Group. She is the only MT to have been assigned the unique Risk Manager’s profile with the operations Division Risk Governance.

Deepti chose Jaipuria Lucknow for its famed finance department, and because Lucknow is her home-town.

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I strive for optimal mix of classroom and industry interaction says Jaipuria’s Dr. Shalini Nath Tripathi

Dr. Shalini Nath Tripathi, assistant professor in marketing at Jaipuria Institute of Management, Lucknow campus started as a marketing professional, began doing corporate training then joined the academic world using her corporate experiences and networks to create an ideal learning environment for her classes.

Coming to Jaipuria Lucknow in 2005, Dr. Tripathi teaches services marketing and marketing management, does research in the areas of services marketing and strategic marketing and co-ordinates the PGDM (Retail Management) program of the institute.

Her industry experience helps make her classes more interesting – “My industry experience helped in enriching my marketing classes with real-life corporate examples,” she says.

As a faculty member, she is also involved in academic research, question paper setting, academic project monitoring, student mentoring-placement training and is a prolific researcher.

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“The continuous interaction with my mentor, Dr. Vir Ved Ratna – professor in strategy and marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

AshishNayan has become the first student of the 2011-13 batch of Jaipuria Lucknow to be placed. He has been recruited as Management Trainee – Marketing, by Polyplex Corporation Limited,. Polyplex is the world’s fourth largest manufacturer of thin polyester film, with manufacturing facilities across India, Thailand and Turkey.

“On completion of my training period, I will be handling B2B Marketing as a Manager at Polyplex. My role will include handling current customers, increasing the sales of Polyplex by targeting prospects and developing new business opportunities in the market.”

Ashish points out that although around five companies had visited the JaipuriaLucknow campus before Polyplex Corporation did, the selection process was speedier for Polyplex, bringing him the honour of being the ‘first-placed’ of the 2011-13 batch.
“The GD & PI process was conducted in a really smooth way. The recruiters representing Polyplex were thorough professionals who were absolutely clear about the kind of person they were looking for. They were very supportive right through the process.”
AshishNayanbelieves that the credit for his placement goes entirely to the faculty and his colleagues at Jaipuria Institute of Management,Lucknow.

“The support provided by the faculty throughout the placement season was exceptional. It helped me a lot during my placement process. The continuous interaction with my mentor, Dr. VirVedRatna – Professor in Strategy and Marketing at Jaipuria Lucknow – gave me immense confidence during placements.”

With his own placement decided, Ashish is now assisting his batchmates through mock interviews and practice GDs. He acknowledges that Jaipuria Institute of Management has been a great RoI (Return on Investment) for him in every way. A placement in a company of the stature of Polyplex Corporation has been a great confidence-booster for him.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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“The practical approach to management learnt at Jaipuria Lucknow is something one always remembers and uses in professional life”.

Vishal Mittal passed out of Jaipuria Institute of Management, Lucknow with a specialisation in HR and was placed with SBI Life Insurance as Assistant Manager-Talent Acquisition. Soon, he moved into a much larger role, as the Regional Resource Manager with Centurion Bank.

In 2008, 98.3 FM Radio Mirchi, was in growth mode, and were on the lookout for a dynamic Group Manager – HR, to pool in the right kind of creative and administrative talent that could take them to the next level. They offerred Vishal the job.

“There are five extremely important skills that Jaipuria Lucknow taught me – Analytical Skills, Decision-making Skills (after evaluating all the pros and cons), Presentation Skills, Team Skills and having a Leadership Quotient. Without these skills, it would’ve been impossible to take that major decision in my life.”

Vishal Mittal made the big switch into the entertainment industry, and has not looked back since.

Today, four years from that fateful day, Vishal Mittal is as high on the corporate ladder as it gets. His visiting card simply reads ‘National Head – Human Resources, 94.3 MyFM’. In 2010, He moved from ‘Radio Mirchi’ to ‘MyFM’ as the Head of Talent Acquisition, and very soon got the top job at 94.3 ‘MyFM’.

“To an extent, my success is attributable to my days at Jaipuria Lucknow. The practical approach to management learnt at Jaipuria Lucknow is something one always remembers and uses in professional life. I used to stay at Jaipuria Institute of Management, Lucknow’s boys’ hostel. The endless gossip sessions in between breaks from study are something I remember and miss the most.”

Vishal feels that the regional chapter meets organised by the Alumni Committee are a fantastic initiative of Jaipuria Lucknow to bring them all together.

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The 2013 edition of OJAS invites you to ‘xplore the vigor within’

The much awaited annual management fest OJAS ‘13 is here and the buzz is there for all to see. The event, to be hosted by Jaipuria Institute of Management, Lucknow between 30th October and 2nd November, promises to be a spectacular affair, in keeping with its rich tradition. After all, OJAS, the college fest held by Jaipuria Lucknow, has become a marquee event in calendar year for management students across North India.

OJAS stands for Vigour and Vitality, qualities that have been a hallmark of the event over the years. And it is with such great energy that the organisers of OJAS ‘13 have put the event together. Students from colleges all over the country are expected at this hugely exciting event and they are in for a great experience, if the list of events is anything to go by.

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