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Director Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student Life

Corporate world to campus life: Garima Srivastava talks about her decision to return to academics as a student

As a fashion design graduate from NIFT Chennai, Garima Srivastava had a safe career ahead of her. She worked for four years across the country and became familiar with the corporate set-up. But it was the ambition to boost her personality and take her career a notch further that brought her to Jaipuria Institute of Management, Lucknow. The second year PGDM student has already made an impact after being the topper in Retail Management (she also majors in Marketing), but is looking forward to the bright future ahead.

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Dr. Shubendra Parihar talks about the academic rigour at Jaipuria, Lucknow and makes some startling revelations along the way

Dr. Shubendra S. Parihar, Assistant Professor at Jaipuria, Lucknow is often referred to as “Mr. Dependable”. A renowned name in industry and academics, he teaches Marketing at the institute and is extremely popular amongst students. The institute focuses on academic rigour for shaping management hopefuls, while ensuring that its faculty members follow interesting teaching pedagogy in the classroom. Dr. Parihar, who also doubles as Chairperson of Admissions, in many ways is the epitome of the teaching philosophies that the institute holds close to its heart.

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“Being a science student, accounting and finance were new to me. But the faculties, and my batch-mates at Jaipuria Lucknow, helped turn them into my strength.”

When Jayanti Jain, a Biotechnology graduate, joined Jaipuria Institute of Management, Lucknow in 2010, she thought that she could probably fit only into an HR specialisation role.

“Accounting and Finance were new to me. But the faculty, the well-managed teaching pattern, and my batch-mates at Jaipuria Lucknow helped turn these subjects into my strength.”

Her summer internship with Union Bank of India in 2011 prepared her well for the placement season in Jaipuria Lucknow. She feels that during the placements, the extra classes at Jaipuria Lucknow also proved very helpful when it was time for the interviews.

“The interview panel of Oriental Bank of Commerce initially asked introductory questions regarding my family and educational background. But very soon, the interview turned into a discussion on my summer training project, which helped me get the placement.”

Jayanti believes that life in Jaipuria Lucknow has completely shaped her personality and her professional path. She fondly remembers Talaash – a fest that is more of a talent hunt among first-year students. At Jaipuria Lucknow she participated in numerous events, won the 2nd prize in badminton and as a member of the alumni committee of Jaipuria Lucknow, coordinated meetings of the various alumni chapters.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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“Anand Kapoor, listed by Forbes as one of the Top 100 Indian Leaders in the UAE, says the seeds of his success were sown during his days at Jaipuria Lucknow”

For many, Golf is just another game. For Anand Narain Kapoor, it is the epitome of precision and skill. On the greens, Anand is not just conscious of his own swing, but is constantly gauging the dynamics of the game as well as the immediate and long-term challenges. Golfing sense, for Anand Kapoor, is synonymous with business sense… a business sense that has catapulted him to the Forbes’ list of Top 100 Indian Leaders in the UAE.
“My birth place is in the heart of Uttar Pradesh – Kanpur – and Jaipuria has had a lasting effect on my life. I have done my schooling from Jaipuria School, Kanpur and after my graduation from Christ Church College in Kanpur, I pursued a post-graduation from Jaipuria Institute of Management, Lucknow.

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Students of Jaipuria Lucknow perform Nukkad Natak in the city and take raise social awareness

On Feb 18th, members of the Connect Club of Jaipuria, Lucknow were part of Manthan, an annual street play festival. The festival is organized by Verve, the street play society of Shaheed Sukhdev College of Business Studies, University of Delhi, and aims to make colleges in the country an important part of the street theatre movement. The festival is held across various cities in the country, and Jaipuria, Lucknow was called on to be a part of it because the city is known for its culture and tradition.

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