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Director Message

The Jaipuria Institute of Management Lucknow Offers Skills for Life

The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.

Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.

Student Life

“Jaipuria Institute of Management, Lucknow has one of the finest faculty bases in North India, well networked alumni, and a commendable placements record.” Ajitesh, Batch of 2012-14

Ajitesh spends a lot of time playing games on the computer, and surfing the net for latest Mobile and Computing technologies. A self-confessed “online shopaholic”, Ajitesh is addicted to social media, movies, music and cricket.

“I chose Jaipuria, Lucknow after much analysis and realised that it will give me an opportunity to be industry-ready, not by trying to make me into someone that I’m not, but by making my natural skills stronger. Jaipuria, Lucknow has one of the finest faculty bases in North India, well networked alumni, and a commendable placements record.”

Ajitesh is described by his teachers as “passionate, optimistic and loyal, and someone who believes in doing smart work”. Born and brought up in Lucknow, Ajitesh is a commerce graduate from Lucknow University.

“By the end of my grooming at Jaipuria, Lucknow, I see myself working in a Fortune-500 company. I intend climbing the corporate ladder to a top management position, five years from now.”

About to enter his 2nd year at Jaipuria Lucknow, Ajitesh has been an active member of various clubs and groups on campus, such as the Student Affairs Group, Media Relations Club, IT Club, and the Student Interface Committee.

“All these clubs and groups are dynamic hubs. The most memorable time was the Jaipuria, Lucknow annual event, Ojas. I enjoyed taking on responsibilities while having fun with my friends during Ojas 2012.”

Ajitesh is looking forward to an even more engaging 2nd Year at Jaipuria Lucknow. He is positive that with the systematic grooming by the world-class faculty at the 6th best B-School in North India, he will be able to fulfill his expectations of himself.


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Dr. Athar Mahmood stands as an example of what is best about Jaipuria Institute of Management

A strong faculty is a key component in the success of any educational institution. Cognitive growth of students stay directly proportional to the kind of faculty they learn from. The management at Jaipuria Institute of Management knows that this fact is a cornerstone of the educational process and prides itself on the strength of its faculty. This strength is especially personified at the Jaipuria Institute of Management, Lucknow in the form of Dr. Athar Mahmood.

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“Being a science student, accounting and finance were new to me. But the faculties, and my batch-mates at Jaipuria Lucknow, helped turn them into my strength.”

When Jayanti Jain, a Biotechnology graduate, joined Jaipuria Institute of Management, Lucknow in 2010, she thought that she could probably fit only into an HR specialisation role.

“Accounting and Finance were new to me. But the faculty, the well-managed teaching pattern, and my batch-mates at Jaipuria Lucknow helped turn these subjects into my strength.”

Her summer internship with Union Bank of India in 2011 prepared her well for the placement season in Jaipuria Lucknow. She feels that during the placements, the extra classes at Jaipuria Lucknow also proved very helpful when it was time for the interviews.

“The interview panel of Oriental Bank of Commerce initially asked introductory questions regarding my family and educational background. But very soon, the interview turned into a discussion on my summer training project, which helped me get the placement.”

Jayanti believes that life in Jaipuria Lucknow has completely shaped her personality and her professional path. She fondly remembers Talaash – a fest that is more of a talent hunt among first-year students. At Jaipuria Lucknow she participated in numerous events, won the 2nd prize in badminton and as a member of the alumni committee of Jaipuria Lucknow, coordinated meetings of the various alumni chapters.

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Industry Interface

Demystifying the Indian consumer

Interview by Owais Khan

Held between the 14th and 16th of December 2012 at Jaipuria Institute of Management, Lucknow, the 7th International Conference on Interdependence, Integration and Co-Creation (IIC) turned out to be one of the most important business management events of the year in the country. Luminaries from across the globe were at Jaipuria Institute of Management,Lucknowto share their knowledge and thoughts on the issue of ‘Demystifying the Indian Consumer’.

Mr. Bhupesh Dinger, the COO and Director of Enrich Salons and Academy, was one of the most effective speakers at this event. A product of IIM Bangalore, Mr.Dinger has explored the length and breadth of consumer markets with organisations as varied as Omkar Realtors and Developers, to Reliance Retail and Reliance Webworld, in a career spanning 25 years. Mr. Dinger laid outevery aspect of the evolution of consumer behaviour in the last couple of decades.

“Reduced attention span, increased mobility and travelling, decreasing restrictions of time and geographicalspace and countless options have all ensured that customers today demand greaterservicing speed. As a marketer in the service sector,if you fail to deliver speed, you will lose you customer. Midnight sales start a couple of hours earlier at 10 at night. The market knows that the customer is free only during that span.”

Speaking about the choices available to customers, he reminded the students of Jaipuria Lucknow, how the photo film industry was wiped out almost overnight. “Ten years ago,companies like Kodak, Fuji and Konica were fighting tooth-and-nail for market share in the film-based camera market. Suddenly, the camera market changed; consumer photography started getting more inclinedtowards digital cameras. Anew set of competitions emerged and consumers had new choices.Out of nowhere,companies like Sony and HP – which are not traditional camera manufacturers – emerged as market leaders. They got their thrills for nearly a decade before becoming obsolete in a matter of months. For the last three years now, ‘cameras in mobile phones’ have outnumbered the sales of cameras.”
Mr. Dinger also explained how core banking has had a remarkable impact on consumer behaviour, andobserved that the online world is now moving offline in order to bring people online.

“For instance, ‘’ knows that there is a significant population of parents who are not computer savvy. They are now setting up centres across India where the parent can come across and access services. Suddenly, the guy who was offline is now online by proxy.”

Mr. Bhupesh Dinger concluded on the note that the only way of holding on to your customer in a market overloaded with choices is ‘mass customisation’.

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“Thanks to the never-say-die spirit given to us at Jaipuria,Lucknow, within a month of moving to Delhi, i found a placement with Motherson Sumi Systems Ltd.”

In early 1997, Vinay Kumar Pundir – while still in his final year – was looking at various placement options that were coming his way at Jaipuria Institute of Management, Lucknow. There were quite a few offers, including one from Kanoria Chemicals. However Vinay, along with a couple of his colleagues from Jaipuria Lucknow, decided to play for bigger stakes.

“We decided to shift base to Delhi, which was a big challenge for a fresh management graduate. Jaipuria Institute of Management, Lucknow might today be one of the top B-schools in North India, but back then in 1997, we were the first batch. Thanks to the never-say-die spirit given to us at Jaipuria Institute of Management, Lucknow, within a month I found a placement with Motherson Sumi Systems Ltd. After that, there was no turning back!”

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The magical Mumbai Dabbawalas in Jaipuria Lucknow

“They are uneducated, but they are well versed in their job. They are carrying forward a 125 year old system!” Mr. Pawan G. Agarwal, Director Mumbai Dabbawala Education Centre, explained with a smile. He was talking about managing and coordinating the large fleet of dabbawalas in Mumbai. He adds, “For them, work is worship. They are punctual and self-motivated; hence, the job of managing them becomes trouble free”.The interaction took place on the 20th of September, 2014 at Jaipuria Institute of Management, Lucknow. Mr. Agarwal is hailed as a management guru and international motivational speaker. He has shared his immense insights into supply chain management on various platforms. The session at Jaipuria Lucknow was conducted by CII (Confederation of Indian Industry) and YI (Young Indians). Mr.Pawan G. Agarwal was joined on stage by Mr. Kunwar Himmat Singh (Associate Vice President- Nestle India Limited), Mr. Gaurav Prakash (Chair, Yi Lucknow Chapter), Mr.Divij Narain (Co-chair, Yi Lucknow Chapter and Director Speed Motors Pvt. Ltd), Mr.Alok Shukla (Deputy Director, CII, UP State Office) and Dr. Pankaj Gupta (Director General, Jaipuria Institute of Management, Lucknow).

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