Director’s Message
The Jaipuria Institute of Management Lucknow Offers Skills for Life
The think-tank at Jaipuria Lucknow knows that there are many educational institutes in the country offering MBA and PGDM programmes. With so many options, it can be difficult to choose the right one. Jaipuria Lucknow, however, differentiates itself from the pack by being extremely aware of what constitutes a good managerial education.
Focusing not only on delivering an effective curriculum, we instill the values of a positive attitude, team spirit and adaptation to change. Rather than offering courses that only provide tools and techniques, Jaipuria Lucknow is concerned more about forming a managerial mindset. We welcome outstanding young individuals for this intensive programme.
Student Life
“A good position in the world of Finance; that’s what I want!” says Aditi Shipra
Aditi Shipra is a Commerce graduate from Delhi University. Aspiring to find a place for herself in the finance industry, she joined Jaipuria to pursue a degree in Management. Aditi belongs to the city of Patna in Bihar. Her schooling is from her hometown Patna, after which she moved to Delhi for higher education.
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Faculty
“A teacher needs to work harder than his students in order to add meaning and value to his classes”
Dr. Vir Ved Ratna, an Associate Professor in the Marketing department of Jaipuria Institute of Management, Lucknow believes that ‘Involvement’ is the key to teaching successfully.
Dr. Ratna, who teaches Strategic Management and Marketing Communications at Jaipuria Lucknow, finds immense satisfaction in seeing his students climbing up the corporate ladder.
“It never amazes me that my students feel that I’ve contributed to their success. It is a remarkable experience for me as a teacher.”
Dr. Ratna believes in relating Marketing Communications to other fundamental dimensions of Marketing, especially Consumer Behavior, in his classes at Jaipuria Lucknow. His method of relating conceptual learning of marketing to something that is applied in life makes his teaching very effective. Dr. Ratna’s command over the internet and social media, and their application in the area of Marketing Communications, is well-known on the campus.
“The autonomy of owning a course at Jaipuria Lucknow and delivering it has been extremely rewarding; it’s been a learning experience in itself.”
Currently, Dr. Ratna is a part of the Management Development Programme as well as the Placement Cell at Jaipuria Lucknow.
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Placement
“The continuous interaction with my mentor, Dr. Vir Ved Ratna – professor in strategy and marketing at Jaipuria Lucknow – gave me immense confidence during placements.”
AshishNayan has become the first student of the 2011-13 batch of Jaipuria Lucknow to be placed. He has been recruited as Management Trainee – Marketing, by Polyplex Corporation Limited,. Polyplex is the world’s fourth largest manufacturer of thin polyester film, with manufacturing facilities across India, Thailand and Turkey.
“On completion of my training period, I will be handling B2B Marketing as a Manager at Polyplex. My role will include handling current customers, increasing the sales of Polyplex by targeting prospects and developing new business opportunities in the market.”
Ashish points out that although around five companies had visited the JaipuriaLucknow campus before Polyplex Corporation did, the selection process was speedier for Polyplex, bringing him the honour of being the ‘first-placed’ of the 2011-13 batch.
“The GD & PI process was conducted in a really smooth way. The recruiters representing Polyplex were thorough professionals who were absolutely clear about the kind of person they were looking for. They were very supportive right through the process.”
AshishNayanbelieves that the credit for his placement goes entirely to the faculty and his colleagues at Jaipuria Institute of Management,Lucknow.
“The support provided by the faculty throughout the placement season was exceptional. It helped me a lot during my placement process. The continuous interaction with my mentor, Dr. VirVedRatna – Professor in Strategy and Marketing at Jaipuria Lucknow – gave me immense confidence during placements.”
With his own placement decided, Ashish is now assisting his batchmates through mock interviews and practice GDs. He acknowledges that Jaipuria Institute of Management has been a great RoI (Return on Investment) for him in every way. A placement in a company of the stature of Polyplex Corporation has been a great confidence-booster for him.
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Industry Interface
Industrial tour to Tata Motors for Jaipuria Lucknow students
Students of Jaipuria Lucknow visited the Tata Motors Plant at Chinhat, Lucknow, for the 7th consecutive year as a part of their industrial interface programme. To help match their in-class learning with on-ground realities, the future managers from Jaipuria Lucknow were shown all the action in the Chinhat plant of Tata Motors. These included production plans for the day, stock and raw materials storage and movement, inventory control and supply chain management. The young B-school students were also shown Tata Motors’ methodology of lean production, i.e. procurement of raw materials in small lots from nearby vendors.
“As an HR student, for me the most interesting part of the visit was talking to HR executives of the Chinhat Plant about the challenges of labour allocation at various work stations, issues-resolution in the gigantic plant, best manufacturing practices and safety measures adopted during the production run,” says Harsha Mishra, a second year student.
Over the years, the bond between the Chinhat Plant of Tata Motors and Jaipuria Lucknow has grown stronger, with senior and top management officials like Mr. Tribhuvan Kumar, AGM, Mr. C. V. Singh, Executive Vice President (Operations), and Mr. Alok Saxena, Plant in-charge, Lucknow, regularly visiting the Jaipuria Lucknow campus to interact with students.
Alumni
“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.”
As Senior Manager – Business Development, Deepti Chandra Mehra is one of the driving forces behind various initiatives at the leading digital services firm of the country – Hungama Digital Entertainment Limited. Deepti has literally grown from a foot soldier to a General in the 8 years since passing out of Jaipuria Institute of Management, Lucknow in 2005.
“After passing out of Jaipuria Lucknow, I grew from the ranks of a Management Trainee, to handling the complete northern region – ideating, conceptualising and executing strategies and launches – for my set of clients. Quite a few of my campaigns have been rated ‘the best campaign of the year’.”
Deepti started her career with the most basic and labourintensivefunction – on-ground brand activation. In her first job after Jaipuria Lucknow with Synergy Media, she ideated and implemented numerous successful campaigns, including the on-ground activation of ‘Mountain Dew’ across markets in Rajasthan and Madhya Pradesh. As Manager – Sales with Sify, between May 2007 and October 2008, Deepti Mehra was awarded as ‘The Outstanding Performer’ for selling maximum sponsorships.
Deepti’s shift to Zapak coincided with the boom in Digital Marketing. During her two-year stint, Deepti was responsible for some very innovative campaigns, like the on-ground promotion of Airtel Broadband (‘Speed on demand’ campaign), recognised as the ‘Best Marketing Activity of the Year’ by Airtel. Deepti Mehra was also the brain behind the on-ground launch of Exide tubular batteries for invertor, and the highly engagingdrive for the launch of Yahoo’s new web page.
At Hungama Digital too, she was recognised as the ‘Employee of the Year’ for the Videocon Mobile Services ‘Zero Paisa Campaign’ – adjudged the best digital campaign of the year in 2010.
“The two years at Jaipuria Lucknow – the team work, combined projects, working odd hours to meet deadlines and working with a diverse set of people – actually prepared me to face the harsh advertising world.Jaipuria Institute of Management taught me something far more valuable than the curriculum. It taught me to believe in myself and be confident about what I’m doing.”
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Events
IIC 2012
IIC 2012 conference aims at providing a platform which will help the marketing professionals, academicians, policy makers and students to better understand the intricacies of various segments and sectors in the Indian marketplace. The conference focuses on rendering a suitable suitable wide array of choices to marketers to select from, thus making a media operations, identifying the critical factors which drive the behavior of Indian customers and how to favorably control those factors.
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