JANUARY – JUNE 2016, VOLUME 2 ISSUE 1

Jaipuria Institute of Management Education, News & Events

January – June 2016, Volume 2 Issue 1


Chief Editor’s Message

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Editors’ Message

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On the New Media and Marketing Communications in Turkey

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Consumer Perception and Attitude towards ‘Product Placement’ in India

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Measures of Bank Growth – An Indian Perspective

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Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry

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Impact of Facebook Usage on Macau’s People Aged 45 and Above

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Evaluation of Burnout as an Impediment to Academic Organizations in Punjab

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Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSEs) by Banks & Financial Institutions

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Applying EI in Marketing Exchanges

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Determinants for Selecting FMCG Products with Special Emphasis

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Entrepreneurship Culture among Mishing Community of Majuli Subdivision

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Scope of Multinational Firms of India in Overseas Market

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Case Study: Leadership In Turbulent Times

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Corporate Chanakya: Successful Management the Chanakya Way

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