Faculty Research/Papers

Our faculty frequently undertake research in issues far beyond the classroom. They explore and study worldwide management practices, subjects and challenges. In a turbulent global environment defined by rapid changes their analytical writings supported by rigorous research offer insights, answers and solutions.

General Management

  • “Entrepreneurial Education: Pedagogical Tools for Developing Nations” | International Journal of Management & IT, OORJA, Apr- 2015, Vol. 13, Issue 1, pp: 107-122 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “B-School Education at Crossroads : Rethinking and Reinventing Relevance” | Indian Management – A Journal of AIMA, Apr-2013, Vol. 51, Issue 3, pp: 56-58 | Dr. Swati Soni, Jaipuria Jaipur
  • “Re-inventing B-School Education” | Indian Management – A Journal of AIMA, Mar-2012, Vol. 51, Issue 3, pp: 42-46 | Dr. Swati Soni, Jaipuria Jaipur
  • “MAT – Crack it & Soar High” | Indian Management – A Journal of AIMA, Jan-2012, Vol. 51, Issue 3, pp: 50-58 | Dr. Swati Soni, Jaipuria Jaipur
  • “Social Transformation : A journey of Successful Entrepreneurship” | International Journal of Management& IT (OORJA), Vol. 10, Issue 02, pp: 80-86, Aug- 2012 | Dr. Sheenu Jain, Jaipuria Jaipur

Banking & Finance

  • “Are values driving Indian consumers to support firms’ CSR initiatives?”, Vol. 42, Issue 4, April – June 2016; pp: 379-3913 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Teena and JRE
  • “A Study on Mobile Banking and Its Impact on Customer’s Banking transactions” | Comparative analysis of Public and Private sector banks in India, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Neena Sinha
  • “Understanding the Impact of Locus of Control and Tolerance of Ambiguity on Job Satisfaction” | An Empirical Study on Private Sector Managers, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Shalini, Prof Richa
  • “Ultra Small Branches Step Towards Finical Inclusion” | Global Case submit IIM, Raipur, Jun. 2016 | Dr.Pooja Kushwaha, Jaipuria Indore
  • “Idiosyncratic Volatility and Cross-section of Stock Returns: Evidences from India” | Asian Journal of Finance & AccA study of Trend aounting, Vol. 8, Issue 1, June 2016 | Dr. Prashant Sharma, Jaipuria Jaipur, Co-Author: Dr. Brajesh Kumar
  • “Relating the Related: A Management Game” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar S Mahmood, Co-Author: Dr Moid Uddin Ahmad – Jaipuria Lucknow
  • “Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
  • “Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
  • “Workforce Planning Process” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
  • “Blessing in Disguise: a case study on insulated Indian Economy” | ICIEDPP 2014| Dr. Priti Bakhshi, Jaipuria Indore
  • “Opportunities and Challenges of E Recruitment” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
  • “A Study to Examine India’s Trade Dynamics & International Trade” | Journal of Business development and research, Vol. 2, Issue 2, Jun. 2013 | Dr. Priti Bakhshi, Jaipuria Indore
  • “Study of global recession on investment patterns of households” | IMS Manthan – The Journal of Innovation, pp: 97-100, Vol. IV, Issue 1, Jun. 2012 | Dr. Shubha Johri, Jaipuria Jaipur
  • “Ex-Ante and Ex-Post Global Economic Recession and Role of FII’s in Indian Equity Market: Dynamic Time Series Analysis” | NIFM Journal of Public Financial Management, Vol. 4, Issue 1, Jan-June 2012 | Dr. Prashant Sharma, Jaipuria Jaipur
  • “A study on innovation in Indian financial sector: the insider’s perceptions and feelings” | International Journal of Innovation & learning (Inderscience Journal), 2011 | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Zakat fund-concept and perspective” | Journal of Monetary Economics and Finance (Inderscience Journal), Vol. 2, Issue 3/4, 2009, pp: 197-205. | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Management education and technology” | Al Barkaat Journal of Finance & Management, Vol. 1, Issue 2, Jul. 2009. | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Behavioural finance – As investment concept” | The Chartered Accountant, pp: 2147-2153, Jun. 2009 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Regulatory aspects of venture capital in India” | Legislative Service of India, Aug. 2010.| Dr. Maneesh Yadav, Jaipuria Lucknow
  • “Economic determinants of beta” | The Empirical Economics Letters, 10 (5), May. 2011, ISSN 1681 8997 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Impact of corporate governance regulation on market risk” | Vikalpa, Vol. 36, Issue 2, Jun. 2012 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Innovate or die: New mantra of modern day banking” | Management Dynamics, Vol. 10, Nov. 2, 2010 | Prof. Shyamji Mehrotra, Jaipuria Lucknow
  • “Islamic finance: The capital structure and profitability perspective from MIDCAP companies” | International Journal of Economics & Business Research (IJEBR), Jan. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Has privatisation of general insurance in India served the purpose” | Asian Economic Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Networking: The case of a microenterprise” | Vision, Apr. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “A comparative study of stock indices with a focus on Shariah Indices” | Asia Pacific Business Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “A study on innovation in indian financial sector: The insider’s perceptions & feelings” | International Journal of Innovation and Learning, Vol. 11, Issue 4, pp: 339-351, Mar. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “An analysis of performance of RRBs in India” | Journal of Management and Information Technology, Vol. 2, Issue 1, pp: 52-62, Dec. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “An empirical study of performance of Indian and USA capital market with a focus on ADRs” | KHOJ, Vol. 1, Issue 2, Jul. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Arbitrage pricing theory: A review of literature” | Samiksha, Vol. 2, Issue 1, Feb. 2011 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “E-comfortability and digital divide amongst retail investors: the India scenario” | Information Technology [IT] in the Indian Economy, 2008 | Dr. Pratibha Wasan, Jaipuria Noida
  • “Impact of electronification of trading on market efficiency, liquidity and volatility: A case of India” | Al-Barkaat Journal of Financial Studies,Vol. 2, pp: 1-14 | Dr. Pratibha Wasan, Jaipuria Noida
  • “Conceptual framework for online stock trading phenomenon in India” | Journal of Statistics and Management Systems, Vol. 15, Issue 1, pp: 93-106 | Dr. Pratibha Wasan, Jaipuria Noida
  • “A study on the long-run performance of initial public offerings in india” | Journal of Managerial Finance and Research, Vol.6, Issue 2, July-Dec. 2010 | Prof. Shikha Bhatia, Jaipuria Noida
  • “The post-issue operating performance of indian IPO firms” | Business Analyst, Vol.4, Issue 1, April-Sept 2009 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Determinants of initial and long-run performance of IPOs in Indian stock market” | Asia Pacific Business Review, Vol. IV, Issue 4, Oct-Dec. 2008 | Prof. Shikha Bhatia, Jaipuria Noida
  • “The initial and after market performance of Indian IPOs” | ICFAI Journal of Applied Finance, Vol.13, Issue 11, Nov. 2007 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Corporate disclosure practices – An empirical study” | ICFAI Journal of Accounting Research, Vol. V, Issue 2, Apr. 2006 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Growth & development perspectives for India during global economic meltdown” | Transforming Present Economic Challenges into Global Prosperity, ISBN: 978-8174468242 | Prof. Priti Bakshi, Jaipuria Indore
  • “Impact of micro credit in empowering women” | Micro Finance in India – Issues & Challenges. ISBN: 978-81-86307-34-2 | Prof. Priti Bakshi, Jaipuria Indore
  • “A study on renewable energy options and green financing” | IJMSR, Vol. 1 , Issue I, Apr. 2011. ISSN 2231-6388 | Prof. Priti Bakshi, Jaipuria Indore
  • “Qualitative analysis of proposed India – EU FTA: A study with special reference to clean & sustainable development” |IJBEMR, Vol. II, Issue 8, Aug. 2011. ISSN 2229-4848 | Prof. Priti Bakshi, Jaipuria Indore
  • “Role of educational institutions in contributing towards the solution of environmental issues” | Voyage into Environmental Issues, SIES, Mumbai | Prof. Priti Bakshi, Jaipuria Indore

Business Communication

  • “Cross Cultural Business Communication in Global Market – A Case Study of China” | Cross-Cultural Management: Practice and Research , 2015 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The Flipside of Flexibility in Organizations” | Organizational Flexibility and Competitiveness, pp: 135-152, 2014 | Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
  • “Employee’s Extended Hours in the Organizations: An Ethical Perspective” | International Journal of Society for Human Transformation & Research, Vol. 13, Issue.1, pp: 67-79, 2012 |Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
  • “Comparative study of Employees and Employers of Teaching sector and Insurance sector on the Psychological Contract and Employment Relationship” | International Conference on Positivism: Path to Success, Satisfaction & Bliss, 2011 | Dr. Priya Sharma – Jaipuria Jaipur
  • “Positive Psychology & Mental Health” | International Conference on Positive Psychology: A New Approach to Mental health, 2010 | Dr. Priya Sharma – Jaipuria Jaipur
  • “SWOT Analysis For Career Planning” | Artha Journal of Social Sciences, Vol. 6, Issue.2, pp: 67-79, 2007 |Dr. Shalini Verma – Jaipuria Noida
  • “Use of irony in Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “Use of TV and newspaper as ELT tools” | Journal by State Council of Educational Research and Training; Uttarakhand | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “From dissonance to harmony: Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “Cross cultural evaluation of industrial relation in India” | IFIM Business Journal, Jan. 2012 | Dr. Abhijit Nair, Jaipuria Noida
  • “A corporate culture and its audit! What does it do for you in the age of innovation?” | International PESIT Journal, Oct. 2011 | Prof. Abhijit Nair, Jaipuria Noida
  • “Windows of my soul” | Lulu Press USA, Mar. 2007 | Dr. Abhijit Nair, Jaipuria Noida
  • “Business communication: The future of english communication in the latin world” | The Latin world; Arte N Columbia / Art Nexus Columbia, Oct. 2006 | Dr. Abhijit Nair, Jaipuria Noida
  • “Illusions of balance and control in communication” | Continuum- Journal of Media and Cultural Studies, UK – Issue 3, 2006 | Dr. Abhijit Nair – Jaipuria Noida

Decision Science & Operations

  • “Mutivariate Extension of Generalized Linear Model for Polytomous Data: A Bayes Study” | Aligarh Journal of Statistics, Vol (36), 93-116. | Srivastava, R., Upadhyay, S. K. and Shukla, V. K. (2016).
  • “Cost Optimization by Process Mapping in Supply Chain Management at an Indian Carpet Making Unit” | ITSEC International Journal of Engineering Sciences, Vol. 1, Issue 2, 2015, pp: 21-26 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Optimization of Resources in Supply Chain by Linear Programming: A case of India MSME” | The IUP Journal of Supply Chain Management, Vol. 12, Issue 4, 2015 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Ways to Wealth” | Shree Cement| Prof. Jagdish Bhagwat, Jaipuria Indore
  • “Strategic Evaluation of Distributed Power Generation Technology: A Sustainable Approach” | International Journal of Sustainable Development & World Policy, Vol. 3, Issue 2, 2014, pp: 31-44 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Dr. Prerna Jain, Jaipuria Jaipur
  • “Empirical Investigation of Green Supply Management Practices and their Impact on Organizational performance” | The IUP Journal of Supply Chain Management, Vol. 11, Issue 4, 2014, pp: 26-43 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “The Impact of Small, Medium, and Large Organization Size in Implantation of Green Supply Chain Management in India” | Creating A Sustainable Business: Managerial Implications and Challenges | 2013, Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain
  • “A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “Growth of Private Label Brands in India” | Achieving Business Excellence through Out of Box Thinking, Excel Publishers,New Delhi, 2013, pp: 180-187 | Dr. Prashant Gupta Jaipuria Jaipur
  • “Effective Vendor Selection through Goal Programming using Changing Goal Priorities in Supply Chain” | International Journal of Management & IT, Vol. 10, Issue 3, 2013, pp: 64-74 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “HR Perspectives in Mergers- A Comparative Study of Mergers of HDFC Bank-Times Bank and ICICI Bank-Bank of Rajasthan” | National Conference organized by Amrut Mody School of Management, Ahmedabad University, Ahmedabad (Gujarat), 2012, pp: 9-23 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
  • “Decision Framework for Supplier Selection through MultiCriteria Evaluation Models in Supply Chain” | International Journal of Management and Innovation, Vol. 4, Issue 2, 2012, pp: 16-28 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Growth through mergers and acquisitions in ICICI Bank- A Case Study” | International Conference organized by Sanghvi Institute of Management & Science, Indore (M.P.), 2011, pp: 21-29 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
  • “Performance Appraisal Practices in Indian B-Schools” | International Conference organized by AIMS at IIM, Ahmedabad, 2011 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Dr. Rishu Roy
  • “Aiming to be the de facto business and management open access journal!” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 5, Issue 2, 2009 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Effectiveness of mobile advertising: The Indian scenario” | Journal of IIM-Ahmedabad, Vol. 33, Issue 4, 2008, pp: 47-59. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services: Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Changing Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Incorporating group decision making in public systems domain: A case of Indian railways” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 340-346. | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Analyzing customer satisfaction with service quality in life insurance services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 3/4, 2010, pp: 221-238. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Prof. T. G. Sharma
  • “An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Application of soft operations research for enhancing the servicescape as a facilitator” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services : Emerging Trends, Eds, B.A. Metri, J.N.D. Gupta & B.S. Sahay Excel Books, 2010, pp: 393-405 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Understanding perceived service quality and customer satisfaction in life insurance industry” | Managing Global Services Managing Global Services: Emerging Trands, Eds. B.A. Metri, J.N.D. Gupta & B.S. Sahay, Excel Books, 2010, pp: 183-202 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Proposing a hierarchical utility package with reference to mobile advertising” | International Journal of E-Business Research (IJEBR), Vol. 7, issue 1, 2011, pp: 71-92 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “An analytical study of complaining attitudes: With reference to the banking sector” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 2, 2010, pp: 119-137 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Development of effective urban road traffic management using workflow techniques for upcoming metro cities like Lucknow (India)” | International journal of security and its Applications, Vol. 2, Issue 2, 2008 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Analysing the variability of queuing models to predict the capacity of a road network using heuristic approach” | Journal of Advanced Research in Computer Engineering 2(1) Jan-June. 2008, pp: 9-16 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Empirical analysis of urban traffic system of Lucknow using data modeling and capturing technique” | Serbian Journal of Management 3(2) (2008), pp: 145-156 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Formal verification of urban traffic system using the concept of fuzzy workflow simulation” | Journal of International Technology and Information Management, Vol. 18, Issue 1, 2009 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Resolving traffic management crisis through behavioral issues in the upcoming Metro-cities like Lucknow (India) “ | Journal of Asian Business Management, Vol. 1, Issue 2, Jul-Dec. 2009, pp: 271-279 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Modeling of intangibles: An application in supplier selection in supply chain: A case study of multinational coffee industry” | African Journal of Business Management, Vol. 5, Issue 28, pp: 11505-11520 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
  • “Enhancing market presence in Jaipur: A case of Indian chocolates” | Journal of Marketing & Communication, Vol. 6, Issue 3, pp: 4-13, 2011 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
  • “On some integral operators for certain classes of p-valent function” | International Journal of Mathematics and Mathematical Sciences, Hindawi Publishing Corporation, 2011. | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Pranay Goswami, Bushra Malik, 2011

Economics

  • “Sustaining Health and Well-Being: A Hedonic Wage Approach” | Creating A Sustainable Business: Managerial Implications and Challenges, 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain, and Lokesh Vijayvargy
  • “Sustainability assessment Index: A Strong Sustainability approach to measure sustainable human developmen” | International Journal of Sustainable Development & World Ecology, Vol. 20, Issue 2, pp: 116-122, Jan. 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Pragati Jain
  • “Economic determinants of beta” | The Empirical Economics Letters, 10(5): (May 2011), ISSN 1681 8997 | Dr. Dheeraj Misra, Jaipuria Lucknow
  • “Free trade and sustainable development “ | The Debate and the Compromise,Socio Legal Journal, Vol. 1, Issue 1, 2011, ISSN 2231-1556 | Dr. Mahima Sharma, Jaipuria Lucknow
  • “Impact of strategic alliances on globalisation, foreign direct investment & economic growth: An insurance perspective” | ISBN : 978-81-908387-4-0, Vol. I & II, pp: 144-149 | Prof. Vinod Kumar Chib, Jaipuria Lucknow
  • “Operations strategy / Managing productivity in oil & gas sector” | ISBN : 978-93-80043-90-6, pp: 159-169, Excel India Publishers | Prof. Vinod Kumar Chib, Jaipuria Lucknow
  • “Optimal condition of happiness: Application of taguchi robust parameter design on evidences from India” | Gross national happiness: practice and measurement, ed. Karma Ura and Dorji Penjore, Centre for Bhutan Studies, Thimphu, pp.582-609, 2009. | Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: R. Mitra
  • “Socio economic conditions of adolescent girls in india” | Deep and Deep, 2009. | Prof. Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: A. K. SInha
  • “Alternative approaches to liberalization in Bhutan: Domestic economic impact and social costs of adjustmen” | Perspectives from the ESCAP regions after the fifth WTO ministerial Meeting: Ideas and Actions following Cancun, Studies in Trade and Investment 53, UNESCAP, Bangkok. 2004 | Prof. Prabhat K. Pankaj, Jaipuria Jaipur
  • “Impact of FDI flow on country’s economy: Comparative study of India and China” | Pacific Business Review, Vol. II, Issue 3, pp: 117-129, 2010 | Dr. Anvay Bhargava, Jaipuria Jaipur
  • “Contract farming: A case of agri-reforms in India” | Cases in management – Indian and International Perspectives, pp: 133-144, Jun. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
  • “Impact and assessment of educational development with special reference to Rajasthan” | Rajasthan Economic Journal, Vol. 33, Issue 1-2, pp: 65-73, Jan. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
  • “Determinants of R&D intensity: A study of the Indian automobile industry” | Asian Economic Review, April 2006 | Dr. Dheeraj Misra, Jaipuria Lucknow
  • “Tax incentives – A critical appraisal” | Asia Pacific Tax Bulletin | Oct. 1999, pp: 335-338 | Prof. Mahima Sharma, Jaipuria Lucknow
  • “Deregulation, liberalisation and evolution of monetary policy in India” | Management Dynamics, Vol 11, No. 1, 2011, pp: 80-92 | Prof. Mahima Sharma, Jaipuria Lucknow
  • “Chinese direction to international trade with reference to special economic zones” | Journal of LNCT LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore
  • “Indian rural markets, opportunities and challenge”, Journal of LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore

HR & OB

  • “Srivastava Shalini, (2016) “M-education in India: an effort to improve educational outcomes with a special emphasis on Ananya Bihar” | On the Horizon, Vol. 24, 2016, | Dr. Shalini Srivastava, Jaipuria Noida, (Emerald) Co-Author
  • “Managing Mind (Manomaykosha): Pathway to developing integrated personality” | Jan 2016 | Dr. Manisha Shukla, Jaipuria Indore
  • “An Exploratory Study of Managerial Perception of High Performance HR Practices” | Excel India Publishers, 2016 | Dr. Manisha Seth & Sharma Sheetal, Jaipuria Lucknow, Co-Author: Sharma Sheetal
  • “An Information Technology venture by First generation entrepreneurs” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Dr Moid Uddin Ahmad
  • “Relationship between Emotional Intelligence and Demographic Variables among Working Professionals” | Amity Global HRM Review, Vol. 5, Sep. 2015, pp: 32-37, | Mr. L Yadav & Mahmood A, Jaipuria Lucknow, Co-Author: Mr. L Yadav
  • “The Managerial Dilemma: Managing Time for Management Students” | AAYAM, AKGIM Journal of Management, Vol. 5, Issue 2, 2015, pp: 32-37, | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Ethical Leadership: The role model way” | Pragyaa Journal of Management, Vol. 5, Issue 1, Jun 2014, pp: 35-42 | Dr. Anvay Bhargava, Jaipuria Jaipur
  • “Rural Entrepreneurship: A win-win situation for both corporate & society” | Shrinathji Journal of Business and Research, Vol. 4, July-Dec 2013, | Dr. Dr. Shiv P. Joshi, Jaipuria Jaipur
  • “Human resource accounting: An effective modern management technique” | Journal of IPM, Meerut, Vol. 9, Issue 2, Jul-Dec. 2008 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
  • “Social security measures for the unorganized sector in India: A critical analysis” | Management of Labour Studies Journal | Prof. Atar Mahmood, Jaipuria Lucknow
  • “An analytical study of stress mangement on executives in Lucknow city & New perspectives for understanding stress in organisational context” | LEX et Scientia, University of Bucharest, Romania, NRXV, Vol. 1, 2008. | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
  • “A study on perception of trainers regarding effectiveness of training programmes in banking sector” | Asia Pacific Review Journal, Vol. 7, Issue 1, Jan-Mar. 2011 | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Ritu Narang
  • “Role of computer self-efficacy in the prediction of technostress of student computer users” | The book – Computing, Business Applications and Legal Issues edited by Rashmi Agarwal, Reena Qurana, Narain C Devnath, Excel Books, 2011 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Talent management published in a book titled” | Dynamic Management in a Global Economy” Edited by K.N.S. Kang, New Century Publications, New Delhi | Dr. Manisha Seth, Jaipuria Lucknow
  • “Role of HR department during times of turbulence” | Anvesha, a Journal of IES Management College and Research Centre, Vol. 2, Issue 1, Jan-Jun. 2009, pp: 43-54, ISSN 0974-5467 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Interpersonal communication: Lifeblood of an Organisation” | The Icfai University Journal of Soft Skills, Vol. III, Issue 3-4, Sep-Dec. 2009, pp: 32-40. | Dr. Manisha Seth, Jaipuria Lucknow
  • “Human resource outsourcing: Analysis based on literature review” | International Journal of Innovation, Management and Technology (IJIMT),Vol. 2, Issue 2, Apr. 2011 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Prisoner’s human right in India: An overview” | SLT, Journal Section December (2008) Edition | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Minority shareholders: Are their legal rights protected in public interest” | Legal Era, Apr. 2010, Vol. 1, Issue 2 | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Indian securities market: An overview” | SLT, Delhi Law Times, Journal Section, 15 Jun. 2009, Vol. IV | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Brilliant leader” | MDI’s Vision, Vol. 14, Issue 1-2, pp: 114-116, Jan-Jun. 2010 | Prof. Abdul Qadir, Jaipuria Noida
  • “High attrition rate: A big challenge for BPO firms” | An article on Attrition published in TOI’s Ascent & CSR, Oct. 2005. | Prof. Abdul Qadir, Jaipuria Noida
  • “The art of feedback: An interpersonal transaction” | NSB Management Review, Vol. 2, Issue 2, pp: 80-92 | Prof. Abdul Qadir, Jaipuria Noida
  • “Enhancing the quality of core work force through employee engagement: An empirical study on managers with respect to gender & sectoral difference” | AIMA Journal of Management and Research, Vol. 6, May 2012 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Assessing the relationship between personality variable and managerial effectiveness: An empirical study on B-school students” | Management and Labour Studies, XLRI, Vol. 36, Issue 4, pp: 319-333, Nov. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of organisational role stress in private sector: An empirical study on female” | Aayam, RKGIMT, Vol. 1, Issue 2 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating effect of personality variable on stress-effectiveness relationship: An empirical study on b-school students” | Vision-Journal of Business Perspective-MDI, Vol. 15 , Issue 1, pp: 21-30 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Analysing the impact of organisational commitment on workplace deviant behaviour-managerial effectiveness relationship: An empirical study” | Asia Pacific Business Review, Oct-Dec. 2011, Vol. VII, Issue 4, pp: 170-179, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating effect of leadership on culture-intrapreneurship relationship” | Journal of Business Studies, Delhi University, Vol. 4, pp: 87-96, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Job burnout and managerial effectiveness relationship: Moderating effects of locus of control and organisational support” | An empirical study on Indian managers, Asian Journal of Management Research, Vol. 2, Issue 1, pp: 329-347, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Variables affecting personal effectiveness: An empirical study on b-school students” | Drishtikon – A management Journal- SCMHRD, Vol. 2, Issue 1, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of tolerance of ambiguity and locus of control on job satisfaction” | Journal of IPEM, Vol. 5, Issue 2, pp: 47-53, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Stress-managerial effectiveness relationship: Impact of moderating variable” | Journal of management research in emerging economies , FMS, Vol. 1, pp: 38-59, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Assessing the impact of gender on work and family conflict” | LBS Journal of Management & Research, Vol. 8, Issue 2, pp: 77-85, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Culture-intrapreneur relationship: Reward as a moderator” | Management and labour studies, Vol. 35, Issue 2, pp: 249-263, May 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of demographic variables on organisational role stress and job satisfaction relationship” | Drishtikon,Vol. 1, Issue 2, 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating role of emotional intelligence on stress: Effectiveness relationship” | The Journal of Innovation, Vol. V, Issue 1, pp: 89-98, Jun. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Gender specific study of the relationship between stress tolerance, role stress and well-being” | Journal of IPEM, Vol. 4, Issue 2, pp: 47-53, Jul-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Hiring and retaining the best talent In organisations: Comparative study” | Journal Of global information and business strategy, J-GIBS, Jan-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Locus of control as a moderator for relationship between organizational role stress and managerial effectiveness” | Vision-Journal of Business Perspective-MDI, Vol. 13 Issue 4, pp: 49-61, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of type a personality on stress-strain relationship: A study on private sector managers” | Management and Labour Studies, Vol. 34, Issue 4, pp: 582-595, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Organisational variable and job stress: effect of moderating variable” | Management and Change,Vol. 13, Issue 2 , pp: 169-182, 2009 | Dr. Shalini Srivastava: Jaipuria Noida
  • “Analytical Study on commitment, motivation and morale at siemens BPO Pvt.Ltd” | Amity Strategic Management Review | Dr. Shalini Srivastava: Jaipuria Noida
  • “Training need identification at IOCL” | Prabandhiki, Vol. 2, Issue 2, pp: 44-57, 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Organisational role stress among women in private sector” | Management and Labour Studies, Vol. 33, Issue 2, pp: 206-227, May 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “HR challenges in BPO” | Journal of Review of Professional Management, Vol. 5, Issue 2, Jan. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “New opportunities in education in India” | Journal of Management Practices,Vol. 2, Issue 2, Dec. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Women in workforce: Work and family conflict” | Management and Labour Studies, Vol. 32, Issue 4, pp: 411- 421, Nov. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Tolerance of ambiguity and locus of control as moderators for work stress among private sector managers” | ABBHIGYAN, Vol. 25, Issue 2, pp: 48-53, Sept. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
  • “HR framework for winning in economic upswing: content analysis” | International Journal of Indian Culture and Business management, Vol. 5, Issue 5, pp: 489-505, Feb. 2012 | Dr. Swati Agrawal, Jaipuria Noida
  • “Influence of transformational leadership on idea fluency of engineers working in automobile sector” | International journal of management research and technology, Vol. IV, Issue 2, pp: 495-500. | Dr. Anvay Bhargava, Jaipuria Jaipur, Co-Author: S.K Pathak

Information Technology

  • “Social Commerce: Catalyst for E-commerce” | UNNAYAN, Jan. 2016, Vol. 4 | Dr.Pooja Kushwaha, Jaipuria Indore
  • “Web Traffic Trend Analysis and Management with Social Media Analytics for Global Online Business Exposure of B-School” | Academia : An International Multidisciplinary Research Journal, Jan. 2016, Vol. 6, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
  • “Cloud Computing based Integrated Virtual Learning Framework for Academic Institutions” | International Journal of Management Research and Social Science, Jan. 2016, Vol. 3, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
  • “Understanding Linkage between Data Mining and Statistics” | International Journal of Engineering Technology, Management and Applied Sciences, Sept. 2015, Vol. 3, Issue 10 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow, Co-Author: Ms Jaya Srivastava.
  • “Optimal Model Design of Artificial Neural Networks for Time series forecasting using Evolutionary Computational Techniques” | 33 International Symposia on forecasting, KAIST College of Business, SEOUL South Korea, June, 2013 | Dr. Nitin Merh, Jaipuria Indore“Digital libraries – A cyber reading room: Its perception and usage among management faculty” | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra.
  • “Use of ICT – Ensuring total tax payment” | Abhigyan – Journal of FORE School of Management, Vol. XXV, Issue 5 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Growing popularity of e-tailing amongst Indian customers: Perception and realities” | Amity Business Review, Vol. 8-2, pp: 75-82 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “How smartly the Indians take digital selling-empirical study” | PCTE Journal of Computer Science, Vol. 5, Issue 2, Jul-Dec. 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Artificial intelligence as a tool for decision in a proposed model” | Journal of Sherwood College of Management, Vol. 8, Issue 1, Feb. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Is the electronic cord ready to give a shock to the sentiment industry: A study of traditional modes of communication vs. e-mode” | Nirma University of Science and Technology, Ahmedabad, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “An analysis of VoIP market in Indian context” | Journal of Sherwood College of Management, Vol. 8, Issue 2, Aug. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Acceptance of e-learning: A case study of Insurance Sector” | Excel Publication, Hindustan Institute of Management and Computer Sciences, Agra, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Role of IT sector in generating employment opportunities” | A Special Focus on Indian Scenario, IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 1 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
  • “Reinventing education through effective use of technology – A case study od Intel’s study on Intel’s initiative in Uttar Pradesh “ | IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 2, 2009 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Measuring citizen’s perception and acceptance of e-suvidha in relation to TAM: An empirical study “ | ACM Digital Library | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Inculcation of knowledge discovery towards effective CRM” | Karnatak Law Society’s Institute of Management Education and Research, Jan. 2010 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
  • “Impact of FDI on the growth of ICT sector” | Abhigyan-Journal of FORE school of management,Vol. XXV, Issue 3 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Digital libraries: A cyber reading room: Its perception and usage among management faculty “ | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “IT-enabled logistics & SCM: A tool for optimising operational efficiency” | ICFAI University Journal of Information Technology, Jun. 2008, Vol. 4, Issue 2, pp: 25-39 | Dr. Ankit Mehrotra, Jaipuria Lucknow
  • “Private label brands and their perception among Indian youth” | AIMA Journal of Management & Research (AJMR), Nov. 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Implementing IT in SCM: Understanding the challenges” | Global Business Review (GBR), Jun. 2010, Vol. 11, Issue 2, pp: 167-184 | Dr. Ankit Mehrotra, Jaipuria Lucknow
  • “Customers’ perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Sept. 2009, Vol. 16, Issue 5, pp: 340-351 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal and Sanjay Rastogi
  • “Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing (JTMAM), Sept. 2009, Vol. 17, Issue 3, pp: 171-193 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Understanding customers’ perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Telemarketing a bane or a boon for companies? – An assessment of customer attitude and perception towards telemarketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), 2009, Vol. 4, Issue 2, pp: 1-16 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “M-health an integration of wireless technology with health care, an overview of various M-health application” | IFRSA Business Review, Vol. 1, Jul. 2011 | Prof. Richa Misra, Jaipuria Noida
  • “Fostering cross selling in financial service industry : An overview of tools and techniques” | Abhigyan, Management Journal of FORE, School of Management, Vol. 27, Issue 2 | Prof. Richa Misra, Jaipuria Noida
  • “Compression: An approach for energy conservation in wireless networks” | Global Journal of Enterprise Information System, Vol. 3, Issue 2, pp: 76-83, Apr-Jun. 2011 | Prof. Durgansh Sharma, Jaipuria Noida
  • “Retooling the HR professionals” | ITS Journal of I. T, Vol. 8, Issue 2 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Suchi Priya
  • “Performance measurement and comparison of lossless compression algorithms” | Global Journal of Enterprise Information System, Vol. 3, Issue 4, Oct-Dec. 2011 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma, Neetu Sharma.
  • “Interoperability maneuver the enterprise’s dimensions with ERP system” | Global Journal of Enterprise Information System, Vol. I, Issue I, Jan-Jul. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
  • “Analytical tools to enhance HR performance” | VSBM Journal – WISDOM, Jan. 2010 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
  • “Software testing: And effective tool for software quality management” | VSBM Journal – WISDOM, pp: 79-86, Vol. I, Issue I, Mar. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma

Marketing

  • “Supply chain challenges in E-commerce firms” | Excel India Publishers, 2016 | Shubhendra Singh Parihar & Deepak Singh, Jaipuria Lucknow, Co-Author: Mr. Deepak Singh
  • “IGCL: A social initiative unified with cricket and entertainment-A case study” | Excel India Publishers, 2015 | Shubhendra Singh Parihar, Jaipuria Lucknow,
  • “Supply Chain Challenges of Online Furniture Market in India” | Excel India Publishers| Shubhendra Singh Parihar & Nitin Gupta, Jaipuria Lucknow, Co-Author: Mr. Nitin Gupta
  • “Marketing Management, An Indian Perspective’ Second Edition published by Biztantra, New Delhi and distributed by Wiley International” | Textbook for Marketing in many B-Schools including IIM Ranchi, | Vijay Prakash Anand, Jaipuria Lucknow
  • “Achieving Growth through Rural Prosperity” | Global Summit for Management Cases (GSMC), IIM, Raipur , 2014 | Prof. Aditi Naidu, Jaipuria Indore
  • “Private label brands and their perception among Indian youth” | Journal of Management & Research (AJMR), Vol. 3, Nov. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing, 2009, 17, 171–193. doi: 10.1057/jt. 2009. 14; published online, 17 Aug. 2009 | Dr. Reeti Agarwal: Jaipuria Lucknow: Co-Author: Ankit Mehrotra
  • “Understanding customers perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Tele marketing a bane or a boon for companies?: An assessment of customer attitude and perception towards tele marketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Customers perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Vol. 16, Issue 5, pp: 340-351, Sept. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Sanjay Rastogi and Ankit Mehrotra
  • “Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 4, Issue 2, pp: 1-16, 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow
  • “Rural markets: The only option” | Convergence Asia, Vol. III, Issue 3, Jul-Sept. 2005 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: V Sharma
  • “Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-235 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Effectiveness of mobile advertising: The Indian scenario” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 33, Issue 4, pp: 47-59, 2008 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-23 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “An analysis of customer: Pull factors and the process of store loyalty” | Journal of IMT Ghaziabad, Vol. 13, Issue 1, Jan-Jun. 2010 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
  • “Designing tourism packages incorporating tourists’ perspectives: A conjoint analysis approach” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 334-339 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
  • “An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Application of soft operations research for enhancing the servicescape as a facilitator” | Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Hanging Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services, Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Proposing a hierarchical utility package with reference to mobile advertising” | , International Journal of E-Business Research (IJEBR), Vol. 7, Issue 1, 2011, pp: 71-92 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Study of teenage girls shopping motivations for malls in Lucknow” | Contemporary Management- Journal of LBSIMDS, Vol. 1, Issue 2, 2008 | Dr. Shalini Singh, Jaipuria Lucknow
  • “Rewarding career in pharmaceutical management” | Adomania, Jun. 2011 | Dr. S.S Parihar, Jaipuria Lucknow
  • “Determinants of customers’ churn in emerging telecom markets: A study of Indian cellular subscribers” | Journal of Korean Academy of Marketing Science, Vol. 17, Issue 4, 2007 | Dr. Kavita Pathak, Jaipuria Lucknow, Co-Author: Sanjay Rastogi
  • “Influence of pharmaceutical marketing promotion on physicians prescription behaviour in Tier-III & Tier-IV towns” | Asia Pacific Marketing Review, ISSN: 2277-2057, 2012 | Dr. S.S Parihar, Jaipuria Lucknow
  • “A study of physicians behavior & preference towards marketing services offered by pharmaceutical industry to influence prescription behavior of physicians” | Indian Journal of Marketing, Vol. 10, Issue 9 | Dr. S.S Parihar, Jaipuria Lucknow
  • “Aravind eye hospital: McDonalds of cataract surgery. In G.D Sardana, & T. Thatchenkery, Building competencies for sustainability and organisational excellence” | Management cases, pp: 84-91, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
  • “Destination branding strategy: A case study of Madhya Pradesh. In H.P Gupta & T. Thatchenkery, Leveraging global competitiveness for organisationa” | Excellence: Management Cases, pp: 501-509, New Delhi, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
  • “Shopper’s stop: Rebranding as “New”. In G.D Sardana, & T. Thatchenkery, Enhancing organisational performance through strategic initiatives” | Handbook of management cases, pp: 226-233, New Delhi, Macmillan Publishers, 2010 | Dr. Poonam Sharma, Jaipuria Noida
  • “Wal-mart: Ebranding as green. In B.S Sahay, T. Thatchenkery, & G.D Sardana, Handbook on Management cases” | pp: 82-88, New Delhi, Allied Publishers Private Limited, 2008 | Dr. Poonam Sharma, Jaipuria Noida
  • “Assessing the level of awareness and attitudes towards green tourism practices in medical tourism sector: A study in the national capital region of India” | Sustainable Tourism, Issues and Challenges, pp: 273-283 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: Deepak SIngh
  • “Information source usage among motive-based segments of travelers to newly emerging tourist destinations” | Tourism Management, Vol. 31, pp: 341-344 | Dr. Banasree Dey, Jaipuria Noida
  • “A multidimensional segmentation of leisure travelers to northeast India” | The ICFAI Journal of Marketing Management, Vol. 6, Issue 4, pp: 35-50, 2010 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: MK. Sharma
  • “In search of market segments for green products” | Green Marketing: Emerging Issues in Sustainable Development, pp: 293- 303, 2006 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “Cidade de Goa – beach resort: Block booking of capacity during peak period” | Case Study Handbook, Biztantra Publications | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The inseparability of modern knowledge management and computer-based technology” | Global Business Review, Vol. 10, Issue 2, Dec. 2009 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “Case study: Incredible India” | Bhavishya, Journal of Future Business School, 2010 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The determinants of consumer willingness to search for environmental-friendly products: A survey” | International Journal of Management, Jun-2012, Vol. 29, Issue 2, Part. 2, pp: 696-711 | Dr. Swati Soni, Jaipuria Jaipur, Co-Author: Dr. Pradeep Kautish
  • “Advertising and sales promotion management, an indian perspective” | Sultan Chand & Sons, ISBN-81-8054-111-8 | Dr. Vir Ved Ratna, Jaipuria Lucknow
  • “Preventing brand commoditisation-revitalising brands” | Journal of RSMT, Vol. 1, Issue 1, ISSN 0972-1398, Sept. 2004 | Dr. Vir Ved Ratna, Jaipuria Lucknow
  • “Globalisation vs Glocalisation: Wal-Mart’s dilemma” | Indian Retail Review,Vol 2 (1), 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Bancassurance : Can Banks be Effective Channels to Sell Insurance Products in India? “ | Journal of Risk & Insurance Management; Volume VI , Issue 12 , June 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Factors influencing Sales force motivation in Indian Life Insurance sector : An Exploratory factor Analysis “ | Journal of Risk & Insurance Management; Volume VII , Issue 13 , Dec 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Impact of Intra-industry Spillovers: A case of FDI in Indian Pharmaceutical Industry” | Vol 1, Issue 2, June 2008; IMS Manthan, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Creating Brand Equity in Indian Luxury Market: Strategic Implications for Brand Managers “ | Galgotia Journal of Management, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Book Review, Category Killers- The retail revolution & its impact on Consumer Culture by Robert Spector “ | Indian Retail Review, Dec. 2007 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Marketing creates a Conglomerate- A case study of R Com “ | Gyanpratha, 1 (1) , Jan 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Unique Issues In Rural Marketing & Their Implications” | Gyanpratha, June 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising” | ML & S , July 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Product Recalls: Factors Influencing Product Judgement And Behavioral Intentions In Indian AutomobileIndustry” | South Asian Business Review | Dr. Rajesh Sharma , Jaipuria Noida